Fred Beard

Professor

Office: 3520E Gaylord Hall?

Phone: (405) 325-5279

E-mail: fbeard@ou.edu

Fred Beard's Homepage

Funny Ad Book Homepage

Education

• University of Oklahoma (BA, MA, PhD)
  

Background

Fred Beard (Ph.D.) is a tenured professor of advertising in the Gaylord College of Journalism and Mass Communication, University of Oklahoma. He has nearly 20 years’ experience as an advertising educator and has served as head of the advertising sequence and as the Gaylord College’s director of research. Prior to the beginning of his academic career, he worked as a small business manager, newspaper advertising sales representative and market research analyst. He’s served multiple terms on the University of Oklahoma’s Institutional Review Board and Research Council.

His research interests include advertising humor, advertising history, the client-ad agency relationship, and pedagogical issues. He is author of “Humor in the Advertising Business: Theory, Practice, and Wit” (Rowman & Littlefield Publishers) and nearly 80 sole- and co-authored articles, abstracts and conference papers. His research has appeared in top journals in advertising, journalism, business and marketing, including the Journal of Advertising, the Journal of Advertising Research, the Journal of Business Ethics, the Journal of Business Research, the Journal of Macromarketing, Journalism History, and the Journal of Marketing Communications, among several others.