Jim Avery

Professor

Strategic Communication Sequence Head

Office: 3520C Gaylord Hall

Phone: (405) 325-5209

E-mail: javery@ou.edu

Education

• University of Utah (MBA)
  
• Brigham Young University (BA)

Background

Prof. Avery's more than 25 years of advertising experience includes working for large international agencies in New York City, but he also worked in chicago and in smaller markets like Portland and Eugene, Ore. Avery was a senior vice-president management superviser on the Midas International account at the Wells, Rich, Greene advertising agency in Chicago. He is an active marketing and management consultant and writes a syndicated newspaper column The Advertising Workshop, which appears monthly. He has written more than 100 articles for both academic and professional publications. His first book, Advertising Campaign Planning, is in its second edition and is now required reading at more than 90 universities. He continues to serve on the National Advertising Review Board.