Advertising Course Requirements

In addition to the University-Wide General Education requirements, Advertising majors must complete a minimum of 36 (maximum of 40) hours in journalism and mass communication.

Undergraduate Degree

Specific requirements include:

JMC 1013    Intro. to Mass Communication

JMC 2033    Writing for Mass Media*

JMC 3303    Introduction to Advertising

JMC 3333    Advertising Research

JMC 3353    Advertising Copy & Layout

JMC 3363    Advertising Media

JMC 4333    Contemporary Problems
                       in Advertising

JMC 4343    Advertising Campaigns -
                      Senior Capstone

JMC 4813    Mass Communication Law

*The  LST/AIT  must be passed in order to enroll in JMC 2033. If transferring 2033 in from another institution the LST/AIT must be passed to complete Gaylord College admission.

Nine elective hours from recommended list:

JMC 3393    Advanced Copywriting

JMC 3413    Introduction to Public Relations

JMC 3673    Radio-Television Sales

JMC 3800    Internship

JMC 3813    Typography and Design

JMC 4323    Advertising Account Planning

JMC 4301    International Advertising

JMC 4803    History of Journalism

Major support requirements:

Two Marketing courses (6 hours) including:

• MKT 3013 – Principles of Marketing
• MKT 3323 – Purchasing and Buyer Behavior
  

Two Economics courses (6 hours): 

• Econ 1113 – Principles of Macro Economics
• Econ 1123 – Principles of Micro Economics
  

For a full listing and descriptions of courses in the Gaylord College, click here.

Graduate Level Programs

In addition to the bachelor’s degree, there are also a master’s of art and doctor of philosophy degree available in strategic communication for students or professionals wishing to advance their careers. For more information about these programs, go to our graduate student program section.