Public Relations Overview

Public Relations professionals are experts at strategic communication planning, crafting messages, cultivating relationships with stakeholders and promoting public images. The Public Relations (PR) program at the Gaylord College will prepare you with tactical skills such as writing press releases and publication design, as well as the management-level functions of research, audience segmentation and strategic planning. As a Public Relations student you will also be introduced to mass communication law and theory.

Course Requirements>>

Careers

A degree in Public Relations opens up many career paths for students, including planning strategic public relations campaigns, organizing fundraising events, publicizing an actor’s latest movie, promoting a political candidate’s platform or creating community outreach programs for large corporations or nonprofit organizations. Public Relations professionals may also be responsible for writing and designing newsletters and other publications for corporate or nonprofit organizations.

In your senior year, you will participate in a capstone course of PR Campaigns. A professional internship is also highly recommended to prepare you for a career in Public Relations. The Gaylord College has a dedicated staff member on hand in our Student Services Office to help you find the right internship and to prepare you for a professional job search after graduation. Learn more about our Career Services, here.