GAYLORD COLLEGE
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NORMAN, OK 73019
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Areas of Concentration for Master of Arts

Flexibility is a key factor in the curriculum for the Master of Arts degree in Journalism and Mass Communication. This is a single degree program. However, the following four areas of concentration serve as examples of the kinds of individually tailored programs JMC master's students may develop in coordination with their academic advisers. Beyond the initial 12-13 hours of core courses, there is no strict curriculum for any one emphasis, and students may combine courses representing the different subject areas.


These programs are geared to continuing and full-time students as well as the working professional needs to spread coursework over several years. The College regularly offers core courses at night, and some (though not all) electives are also available at night. A full-time student can generally complete work toward a master's degree in four regular semesters. A part-time student can schedule classes at his or her own pace, with a five-year limit.


Broadcasting and Electronic Media

This emphasis enables students to pursue individual interests in video production and multimedia through theoretical and practical study. Students tailor their study in these areas through their core coursework in research and theory, and other courses or independent study in video production and interactive multimedia.


Journalism

This emphasis addresses the practical and theoretical problems of news and information gathering, editing and presentation. Students may take coursework relevant to print and broadcast news as well as Web-based journalism. Courses in the College are complemented by a wide range of courses outside it, shaped by the individual career interests of students.


Mass Communication Management

The emphasis in mass communication management is designed to provide students interested in developing the insights and skills necessary for management positions in the industry with an opportunity to pursue courses that will provide such background. Students individually tailor their study through their core coursework in mass communication research and theory, through JMC 5003 Fundamentals of Mass Media Management, and through other JMC coursework and independent study with faculty. Outside courses in marketing, business administration and/or human relations are chosen to complement this coursework according to students’ interests.


Strategic Communication (Advertising and Public Relations)

The field of strategic communication at the graduate level is of particular interest to persons involved in or anticipating careers in advertising, public relations, or academic teaching and research. Working from the foundation of the graduate curriculum's core courses, the strategic communication emphasis offers a mix of theory and practical courses. Relevant courses from other disciplines such as marketing, human relations, communication and psychology may be taken as electives in conjunction with this area of emphasis.