
All courses are identified by numbers composed of four digits. Courses numbered 1000-2999 are referred to as “lower division,” those numbered 3000-4999 are “upper division,” and those numbered 5000 and above are “graduate-level.”
The first digit indicates the class year in which the subject is ordinarily taken, although enrollment is not exclusive as to student classification:
The second and third digits identify the course within the field.
The fourth digit denotes the number of credit hours assigned to the course. A zero (0) as the fourth digit indicates the course is offered for a variable number of credit hours. No change may be made in the number of credit hours specified for the various courses as indicated in the catalog.
A G before the course number indicates the course is approved for graduate credit.
The Gaylord College also offers courses which are slashlisted so undergraduate students may take an undergraduate 4000-level course while graduate students may take a graduate 5000-level course. The lectures in a slashlisted course are the same. However, students in the 5000-level course have substantial additional requirements beyond those for students in the 4000-level course. These additional requirements are listed in the slashlisted course syllabus.
Emphasis will be on fundamentals of writing technique for journalists and other communicators, with a minimum of thirty writing assignments, most in a timed laboratory environment, but some on a take-home basis. Examination of information, logical arrangement of facts, and straightforward, literate writing of the material to prescribed length will be taught. Special attention given to fundamentals in grammar and syntax. Not acceptable for degree credit at the University of Oklahoma. Laboratory (F, Sp)
Development, scope, functions and information resources of mass media, emphasizing the role of professionals in mass communication and in solving contemporary problems in the mass media. (F, Sp)
Prerequisite: 1013 or concurrent enrollment; passage of the school's writing skills test; sophomore standing. Introduction to journalistic writing: the expository and persuasive formats; supervised practice in writing for the print, broadcast and photographic media; study of professional demands of organizing and presenting information in the various media. Laboratory (F, Sp)
Prerequisite: 1013, 2033. Introduction to the various styles of writing used in broadcast and electronic media including narrative, promotional, news and documentary. (F, Sp)
Prerequisite: 1013. Provides an overview of both studio and location video production. Lecture, labs and self-paced study will examine production, writing and performance concepts and applications. (F)
Prerequisite: 1013. Conceptual overview of electronic media in both the national and international contexts. Course will cover technology, history, ethics, regulation, programming, diversity, advertising, management and production. (F, Sp)
Prerequisite: permission of instructor. May be repeated; maximum credit three hours, two hours may be in the same area. Sections include The Wire, tv programming and operations, Oklahoma Daily, radio station KGOU, OUNightly News, the Sooner Yearbook student staff members, and other JMC major co-curricular opportunities. Discussion and analysis of current problems. (F, Sp, Su)
Prerequisite: 1013, 2033. Relation of reporter with news sources and execution of basic types of news coverage, including interviews, with emphasis in the laboratory on news gathering for the Oklahoma Daily. Laboratory (F, Sp)
Prerequisite: 1013 and 2033. Recognition and development of ideas for feature stories for various media. Instruction in background research and interviewing methods, writing and rewriting to develop an individual writing style. Students research, write and rewrite a minimum of eight feature stories. (Irreg.)
Prerequisite: 1013, 2033, 3013. Elementary desk work on newspapers, including correction of errors of fact and expression. The factors considered in selection of news. Good taste in editing copy, avoidance of libel; headline writing; techniques of copy control; newspaper makeup and arrangement. Laboratory (Sp)
Prerequisite: 2033 and admission to school. Basic photographic skills needed to produce photographs suitable for newspaper and magazine publication. Content includes 35mm photography, darkroom techniques, news judgment, ethics, privacy issues, crime scene, courtroom and government protocol. 35mm camera required. Laboratory (F)
Prerequisite: 1013, 2033 or permission. Survey of the field of advertising and career areas within the field with emphasis on the relationship between marketing and advertising and the media which serve as channels of advertising communication. (F)
Prerequisite: 1013, 2033, 3303. Introduction to concepts of research. Survey and use of secondary and primary data sources as basis for formulating basic advertising plans, including advertising and communications goals and objectives. (Sp)
Prerequisite: 1013, 2033, 3303 or permission. Principles and their application in advertising design and copywriting. Stress on the analysis of appropriate appeals and the development of advertising concepts to convey these through the various media. Emphasis on practice in making rough layouts and writing finished copy. Laboratory (Sp)
Prerequisite: 1013, 2033, 3303. Characteristics of the major advertising media. Problems of rates, coverage and costs of using various media mixes. Emphasis on the planning of the media schedule and its relationship to the creative strategy. (F)
Prerequisite: 1013, 2033, 3303, 3333, 3353. Extended practice in application of creative copy principles for major advertising media including newspapers, magazines, radio and television. (Irreg.)
Prerequisite: 1013, 2033. The history, scope, ethics and functions of public relations. Particular attention given to ways of gaining public support for an activity, cause, movement or institution. (F, Sp)
Prerequisite: 1013, 2033, 3413. Fundamentals and practice in preparation of public relations copy for various media and channels, including news and feature stories, photo captions, public service broadcasts and telecasts, viewbooks, annual reports, plans-programs memos, speeches, letters and direct mail materials. Techniques in dealing with management and various publics, including the news media. Laboratory (Sp)
Prerequisite: 1013, 2033, 3413, 3423. Planning, writing and producing company and institution magazines with special emphasis on design, layout and content. Laboratory (F)
Prerequisite: 1013, 2033 and instructor permission. Basic theory, orientation and fundamental techniques of fiction writing. (F, Sp)
Prerequisite: 1013, 2033, 3504 and permission. Techniques and theory of fiction writing and plots, with emphasis on current American short stories. (F, Sp)
Prerequisite: 1013, 2033, 3023 or 3504. Research, preparation, technical devices, marketing of the nonfiction article or book. Study of current trends, with emphasis on magazine nonfiction. (Irreg.)
Prerequisite: 2033, 2644 and/or 2623 or concurrent enrollment. Single-camera field production. Studies in methods for visual storytelling with electronic media. Students learn to gather, evaluate and post-produce content for traditional and emerging new media. (F, Sp)
Prerequisite: 1013, 2033. Introduction to the various styles of writing news and non-news material for presentation on radio, television and motion pictures. Laboratory consists of time-bound practice in application of principles to different media. Laboratory (F, Sp)
Prerequisite: 1013, 2033. Studies in audio technology, recording techniques and technology, audio for television, film, radio and other distribution technologies. The study of processes including foley, synchronization, live mixing, talent microphone techniques, and audio engineering. Production of multiple audio elements for a variety of applications including news, advertising, promotion and others. (F, Sp)
Prerequisite: 2033, 3622, 3632. Study and practice of writing, editing and preparation of radio newscasts. Laboratory (F)
Prerequisite: 1013 and 2033. The history, theory and application of electronic newsgathering techniques. Students learn to gather audiovisual information, evaluate it, edit it, and prepare the data for distribution through traditional and emerging news media. (F, Sp)
Prerequisite: 1013 and 2033. Interpretation of sales, market and media data used in making sales presentations on behalf of radio and television media. Emphasis is on creative use of these data regarding sales problems. (Irreg.)
Prerequisite: 1013, 2033 and permission. Assignments include preparation of portfolio involving techniques to add interest to photographic content and two photo stories submitted for sale to news and magazine editors. Laboratory (Irreg.)
Prerequisite: 2644 and 2683, or permission of instructor. History and development of film, television and emerging media as communication media. Varied critical perspectives are offered; exemplary media presented, preceded by lectures on history and technique, followed by discussion periods. (Irreg.)
Prerequisite: 1013 and 2644, or permission of instructor. History and development of the documentary medium. Varied perspectives are offered; exemplary films and videos are presented, preceded by lectures on history and technique. Includes discussion periods and practice. (Irreg.)
Prerequisite: 1013, 2033. Offers basic skills to interpret the role that Internet, video, film and audio play as a cultural force in society. Students will learn to become critical analysts of media texts. (Sp)
Prerequisite: 2033, 2644. Course covers how shots and their sequencing communicate specific messages to audiences. Focus is on writing short-form dramatic scripts. Students, using visual language as a basis, will script a television series or a number of short films. (F, Sp)
Prerequisite: 2033, 3622, and 3663 or 3642. Television news principles and practice in use of ENG (electronic news gathering), editing of video tape stories and preparation of television news programs. Laboratory (F, Sp)
Prerequisite: 2644 or 3633. The development of disciplines controlling vocal, visual mechanics and interpretative performances for the microphone or on camera. (F, Sp)
Prerequisite: 3.00 grade point average required with a total of 75 semester hours completed, 15 in journalism and mass communication courses. May be repeated; maximum credit five hours. Participation in supervised intern experience; grade of S or U based on work performance, regular reports, on-site supervisor evaluation and assigned readings. (F, Sp, Su)
General survey of development of graphic arts. Emphasizes techniques, processes and procedures for putting words and illustration into print media primarily, with particular attention to elements of effective design. Laboratory (Sp)
Prerequisite: admission to Honors Program. May be repeated with change of content; maximum credit six hours. Consists of topics designated by the instructor in keeping with the student's major program; covers materials not usually presented in regular courses. (F, Sp, Su)
Prerequisite: admission to Honors Program. May be repeated with change of content; maximum credit six hours. Projects vary; deal with concepts no usually presented in regular coursework. (F, Sp, Su)
Prerequisite: admission to Honors Program. May be repeated with change of content; maximum credit six hours. Provides an opportunity for the gifted honors candidate to work at a special project in the student's field. (F, Sp, Su)
Prerequisite: 1013, 2033, 3013. Coverage of government news at the local level with special attention on court procedures, assessments, taxes, budgets and current city, county, state and school problems. Practical experience on city hall and courthouse assignments. (F)
Prerequisite: 3103. Studies and laboratory experience in creative editing and newsroom management for the daily newspaper or magazine, including photo selection and editing, copy handling procedures, assignments, edition planning, handling of special themes and areas of interest, personnel motivation and ethical problems of the editor. No student may earn credit for both 4023 and 5023. Laboratory (Irreg.)
Prerequisite: 2033. May be repeated with change of content; maximum credit six hours. Analysis of problems of news feature coverage by the media requiring specialized knowledge and techniques. Preparation of surveys of media performance and original articles dealing with a chosen field of specialization. Laboratory (Sp)
Prerequisite: 3013. The development of Advanced skills in informational, feature and beat reporting, and the advanced study of news gathering, presentation and gatekeeping theory. No student may earn credit for both 4053 and 5053. (Sp)
Prerequisite: upper-division standing. An examination of new communication technologies and their impact on the mass communication industry and on society, in the framework of the information revolution. Topical areas include the electronic revolution, print and broadcasting technologies, communication satellites and computers and their convergence, interactive communication systems, electronic age, and international impacts. No student may earn credit for both 4103 and 5103. (Sp)
Prerequisite: 3303. May be repeated with change of subject matter; maximum credit six hours. Designed to provide basic understanding of advertising and culture that applies to advertising in non-American locations. No student may earn credit for both 4303 and 5303. (Irreg.)
Prerequisite: permission of instructor or graduate standing. Designed to provide a basic understanding of the integrated marketing communication approach to senior-level and graduate students in any of the functional marketing communication areas such as advertising or public relations, or students in marketing. Focuses on the use of the traditional marketing communication tools of advertising, marketing public relations, sales promotion, and direct marketing in a way that promotes byth synergy and a continuing dialogue with the consumer as an individual. (Irreg.)
Prerequisite: 3303. Discussion and practice of the advertising agency function of representing the target audience. Emphasis on learning to think like a consumer. Incorporates creativity, market research, consumer behavior and critical thinking to help in understanding target audiences. No student may earn credit for both 4323 and 5323. (F)
Prerequisite: 1013, 2033, 3303, 3333. Survey of contemporary problems in advertising, including current social and economic criticisms, legal and self-regulation problems, and agency and media-related problems. No student may earn credit for both 4333 and 5333. (F)
Prerequisite: 1013, 2033, 3303, 3333, 3353, 3363 and senior standing. This is the senior capstone course for the Advertising sequence. Working as members of competitive advertising agency teams, students research, plan, develop marketing, creative and media strategy and make formal presentations to a major client for a complete advertising campaign. Laboratory (F, Sp) [V]
Prerequisite: 1013, 2033, 3413, 3423, 3433. Capstone course for the Public Relations sequence. Detailed analysis of current case studies in the planning, execution and evaluation of public relations programs and projects, including practical work in the field. Emphasis given to fact finding, researching publics, setting objectives, planning the program/project, execution and evaluation. (Sp) [V]
Prerequisite: 1013, 2033, 3413. Designed to demonstrate how to apply public relations theory to a wide range of possible situations. Requires the student to adapt the communications and PR models learned in the public relations principles course to a number of case studies and problems. No student may earn credit for both 4423 and 5423. (Irreg.)
Prerequisite: 1013, 2033, 3413. A study of public relations as it is practiced in the sports industry featuring guest and video presenters representing various sports publicity, promotion and public relations positions. Includes representatives of newspaper, television, and radio sports departments. No student may earn credit for both 4433 and 5433. (Irreg.)
Prerequisite: 3413. Introduction and practice designed to develop and understanding of the investor relations function in public relations activity for corporations. Study of the stock market, the roles of the principal players on Wall Street and relevant regulatory powers. Analysis of annual reports and how they are produced as well as financial statements and communication efforts aimed at investors and the news media. No student may earn credit for both 4443 and 5443. (Irreg.)
Prerequisite: 3413. To build skills in the use of various public relations research methodologies available for exploratory, evaluation and management assessment of programs. No student may earn credit for both 4453 and 5453. (Sp)
Prerequisite: 3413 or graduate standing. Theory and concepts of public relations as a management function. Emphasis on practical applications and case studies. Topics explored, in seminar fashion, include social and organizational contexts of public relations management, systems and strategies for planning, implementing and evaluating public relations activities, and tasks involved in public relations management. (F, Sp)
Prerequisite: 1013, 2033, 3504, 3514 and permission. May be repeated once for credit; maximum credit six hours. May accompany 3514 with permission. Individual conferences devoted entirely to preparation, criticism, editing and preparation for marketing of the student's original manuscript, both fiction and nonfiction. (F, Sp)
Prerequisite: 1013, 2033, 3504 and 3514; or permission. May be repeated; maximum credit eight hours. Analysis of the practical creative problems involved in writing novels. Instruction in specific approaches and techniques useful in plotting, characterization, setting, scene, etc. Supervised writing of a novel by each student. (F, Sp)
Prerequisite: 3504 and 3514, or permission of instructor. May be repeated once with change of content; maximum credit six hours. In-depth study of current popular fiction genres and techniques used by category authors. Discussion of books in terms of fiction devices and application of such techniques to student's own work. No student may earn credit for both 4563 and 5563. (F)
Prerequisite: 4514 and senior standing. This is the senior capstone for the Professional Writing sequence. Study of significant theories of the writing process, the motivation to write, and intended effects of writing. Students will address aesthetics, philosophy and values relating to careers in writing. (Sp) [V]
Prerequisite: ninety hours including twelve hours of journalism and mass communication. Study and research of the various laws and rules, regulations and industry codes which affect the radio and television media, their history and development. No student may earn credit for both 4613 and 5613. (Irreg.)
Prerequisite: 2644. Covers the techniques of multi-camera for studio and/or location production. Preparatory, practical, technical and theoretical issues regarding pre-production, production and directorial work for live television. No student may earn credit for both 4623 and 5623. (Irreg.)
Prerequisite: 2033, 3613. May be repeated once; maximum credit six hours. Advanced single-camera class. Units on aesthetics, lighting, visualization, post-production and the integrations of sound. Intensive practice and skill development in television production techniques. No student may earn credit for both 4633 and 5633. Laboratory (F, Sp)
Prerequisite: 2623, 3633. Advanced study of the technology, capabilities and utilization of audio media. Units on advanced audio techniques for radio, television and film. Intensive practice and skill development in audio production techniques. No student may earn credit for both 4643 and 5643. Laboratory (Irreg.)
Prerequisite: 90 hours including 12 hours of Journalism and Mass Communications courses. Capstone course for Broadcasting and Electronic Media. Identification, examination, and analysis of current and ethical issues affecting media and media industries. Course content varies. (Sp) [V]
Prerequisite: 1013, 2033, 3683. Contemporary problems, issues, and policies in programming in the broadcast industry. (Irreg.)
Prerequisite: 3773. Study of current requirements for and practice of public affairs programming, including news. Evolution of broadcast documentary form; writing, filming, editing techniques; budgeting and scheduling; actual preparation of public affairs programs of various types with emphasis on the extended-length news documentary. No student may earn credit for both 4673 and 5673. Laboratory (Sp)
Prerequisite: permission of instructor. Description and history of Interactive Multimedia. Explore current uses of these new technologies and receive instruction in practical application. Students conceive and design IAM programs, incorporating computer graphics, text, animation, audio and video. No student may earn credit for both 4683 and 5683. (F)
Prerequisite: 1013, 2033, 2683. Operational and organizational management of media technologies in broadcast, corporate communications, internet and other media-based industries. Includes discussion of legal, human resource, economic and policymaking issues. No student may earn credit for both 4693 and 5693. (Irreg.)
Prerequisite: 2033, 3504 or permission. May be repeated; maximum credit eight hours. Analysis of practical creative problems in writing the feature length narrative screenplay. Instruction in specific approaches and techniques including outlining, the three-act structure, format, dialogue, and characterization. Supervised writing of an original screenplay by each student. (Sp)
Prerequisite: 2644, 3723 or concurrent enrollment or permission. Covers the preparation of a documentary from both practical and critical/theoretical directions. Focuses on research, writing and submission of documentary proposals, and practical writing exercises. No student may earn credit for both 4753 and 5753. (F)
Prerequisite: 4753. Emphasis is on the production and post-production phases of producing a documentary and developing the necessary skills. These include camera, lighting, sound recording, styles of visual coverage, interviewing, etc. The post production skills may include editing sound, visuals, writing and recording narration and voice over tracks, along with titles and graphics to complete a documentary. Students will shoot and complete a documentary project. No student may earn credit for both 4763 and 5763. (Sp)
Prerequisite: 3613. Practice and understanding of the aesthetic and technical applications of digital editing and design. Advanced non-linear editing techniques, DVD creation, graphic design, soundtrack creation, and compositing are covered in the context of fiction and non-fiction visual storytelling. No student may earn credit for both 4773 and 5773. (F, Sp)
Prerequisite: 4683. Explores blending content with delivery in computer-based media. Studies combining text, audio, video and images on different platforms. Develops advanced skills in conceptualization, planning and design. No student may earn credit for both 4783 and 5783. (F, Sp)
Prerequisite: 2623 and 3613, or permission of instructor. Addresses all the major stages of creating broadcast advertising messages from research and development of scripts through production, post production and final presentation. Emphasis will be placed on working in teams to create commercial messages. No student may earn credit for both 4793 and 5793. (Irreg.)
Prerequisite: 2033. European background and development of the colonial press. Emergence of the partisan and penny newspapers. Evolution of personal and independent journalism. Major trends in printed and other communication media in the twentieth century. (F, Sp)
Prerequisite: ninety hours, including thirteen hours of journalism and mass communication. Capstone course for the “Journalism” sequence. Examines the principles by which the mass media exercise their public functions and fulfill the mission of the First Amendment. Areas studied include: the right to know, truth and fairness, responsibility, libel, privilege, fair comment, privacy, contempt, copyright, regulation of advertising and the rules, regulations and industry codes which affect the broadcast media. (F, Sp) [V]
Prerequisite: 12 hours of journalism and mass communication. Press criticism; organizational performance; reportorial performance; print/broadcast distinctions. No student may earn credit for both 4833 and 5833.(F)
Prerequisite: ninety hours, to include twelve in journalism, or permission of instructor. Reading and discussion of influential books about journalism and mass communication to expose students to the ideas of classic and contemporary writers and thinkers in the field. The course connects a journalism education to broader social science concepts in a manner that should stimulate critical thinking about the role of the media in American and international societies. No student may earn credit for both 4843 and 5843. (Irreg.)
Prerequisite: junior standing. Survey of past and present relationships between women and racial and ethnic minorities in the U.S. and the media. Media portrayal, employment, ownership and access will be studied. No student may earn credit for both 4853 and 5853. (Sp)
Prerequisite: 4633 or permission of instructor. Students work on actual client projects. The class simulates a production house operation. Working in teams, students are responsible for budgeting, working with clients, scripting, shooting, editing and follow-through on the project. No student may earn credit for both 4903 and 5903. (F, Sp)
Prerequisite: 3763 and 4633. Focuses on the production of dramatic narrative content appropriate for electronic media distribution. Includes concepts used in the development of serial storytelling and short focused productions. No student may earn credit for both 4913 and 5913. (F, Sp)
Prerequisite: 2033 and junior standing. Analyzes the relationship between multi-dimensional globalization and the processes of communication. The analysis will highlight the social, cultural and political implications of globalization and the specific influence of communication in the social dimensions of globalization. No student may earn credit for both 4923 and 5923. (Sp)
Prerequisite: permission of instructor. May be repeated with change of subject matter; maximum credit nine hours. Varied projects with experimental, innovative and creative approaches, to communicating through the mass media. (Irreg.)
Prerequisite: three courses in general area to be studied; permission of instructor and department; 3.00 grade point average on all college work. May be repeated; maximum credit six hours. Contracted independent study for topic not currently offered in regularly scheduled courses. Independent study may include library and/or laboratory research and field projects. (F, Sp, Su)
Prerequisite: Graduate standing and permission. May be repeated with change of content; maximum credit six hours. Discussion and practice in specialized skills related to news and information, strategic communication, or media arts. (F, Sp)
Prerequisite: graduate standing and permission. Studies and laboratory experience in creative editing and newsroom management for the daily newspaper or magazine, including photo selection and editing, copy handling procedures, assignments, edition planning, handling of special themes and areas of interest, personnel, motivation and ethical problems of the editor. No student may earn credit for both 4023 and 5023. Laboratory (Irreg.)
Prerequisite: graduate standing and permission. The development of advanced skills in informational, feature and beat reporting, and the advanced study of news gathering, presentation and gatekeeping theory. No student may earn credit for both 4053 and 5053. (F)
Prerequisite: Graduate standing and permission. Exploration of key works defining the field of mediated communication. Students will examine an area of inquiry of interest to them in depth through readings, discussion, and writing. Includes an examination of online resources, bibliographies, histories, theoretical concepts and issues, and critical biographies of key figures. (Sp)
Prerequisite: graduate standing. Introduction to key study areas in journalism and mass communication. Historical foundations, theoretical development and research trends will be outlined. Students will meet graduate faculty members and discuss major ideas and issues in the field. (F)
Prerequisite: graduate standing or permission. Theoretical perspectives and issues in mass communication. Emphasis on processes and effects that affect mass communication practices and media. Exploration of contemporary research and its contribution to the growing body of knowledge about mass communication. No student may earn credit for both 5083 and 6083. (F)
Prerequisite: graduate standing. Choice and development of appropriate research topics and proposals for theses and professional projects. Discussion of the rigor and expectations for this research. (Sp)
Prerequisite: graduate standing. Introduction to research methods used in the study and practice of mass communication. Addresses how to formulate research problems and choose appropriate methods to study them, including both quatitative and qualitative approaches. (F)
Prerequisite: graduate standing. An examination of new communication technologies and their impact on the mass communication industry and on society, in the framework of the information revolution. Topical areas include the electric revolution, print and broadcasting technologies, communication satellites and computers and their convergence, interactive communication systems, electronic age, and international impacts. No student may earn credit for both 4103 and 5103. (Sp)
Prerequisite: graduate standing. Surveys a range of conceptual and methodological approaches appropriate for qualitative research in mass communication. Topics inlcude conceptualization of research problems, framing research questions, the nature and sources of evidence, modes of interpretation, and conceptual framework from which evidence is analyzed in qualitative studies. No student may earn credit for both 5113 and 6113. (Sp)
Prerequisite: graduate standing or permission of instructor. Introduction to world press systems and description of the broad dimensions of global mass media communication. Global controversies, questions and problems; regional media systems and technological similarities/differences of various countries' media systems. (Irreg.)
Prerequisite: graduate standing. Quantitative research methods commonly used in the study of the process and effects of mass communication and the application of the scientific method to such inquiry. No student may earn credit for both 5133 and 6133. (Sp)
Prerequisite: Graduate standing and permission of department. May be repeated with change of content; maximum credit twelve hours. Investigation of a problem relating to such subjects as a significant trend, practice, medium, idea, critical principle, or significant person in television, film, book, and other artistic or entertainment media. (Irreg.)
Prerequisite: Graduate standing and permission. May be repeated with change of content; maximum credit twelve hours. Investigation of a problem relating to such subjects as a significant trend, practice, medium, idea, critical principle, or significant person in journalism, news, and information fields. (Irreg.)
Prerequisite: Graduate standing and permission. May be repeated with change of content; maximum credit twelve hours. Investigation of a problem relating to such subjects as a significant trend, practice, medium, idea, critical principle, or significant person in advertising, public relations, and strategic communication fields. (Irreg.)
Prerequisite: graduate standing. May be repeated with change of subject matter; maximum credit six hours. Designed to provide basic understanding of advertising and culture that applies to advertising in non-American locations. No student may earn credit for both 4303 and 5303. (Irreg.)
Prerequisite: 5013 and graduate standing. Case-study approach to the problems in planning, developing, appraising and administering advertising and promotion activities. In-depth analysis of the problems and functions involved in managing the advertising function within an agency or within an organization. (Irreg.)
Prerequisite: 3303. Discussion and practice of the advertising agency function of representing the target audience. Emphasis on learning to think like a consumer. Incorporates creativity, market research, consumer behavior and critical thinking to help in understanding target audiences. No student may earn credit for both 4323 and 5323. (F)
Prerequisite: graduate standing and permission. Survey of contemporary problems in advertising; including current social and economic criticisms, legal and self-regulation problems, and agency and media-related problems. No student may earn credit for both 4333 and 5333. (F)
Prerequisite: graduate standing and permission. To demonstrate how to apply public relations theory to a wide range of possible situations. Requires the student to adapt communications and PR models to a number of case studies and problems. No student may earn credit for both 4423 and 5423. (Irreg.)
Prerequisite: graduate standing. A study of public relations as it is practiced in the sports industry featuring guest and video presenters representing various sports publicity, promotion and public relations positions. Includes representatives of newspaper, television, and radio sports departments. No student may earn credit for both 4433 and 5433. (Irreg.)
Prerequisite: graduate standing and permission. Instruction and practice designed to develop an understanding of the investor relations function in public relations activity for corporations. Study of the stock market, the roles of principal players on Wall Street and relevant regulatory powers. Analysis of annual reports and how they are produced as well as financial statements and communication efforts aimed at investors and the news media. No student may earn credit for both 4443 and 5443. (Irreg.)
Prerequisite: graduate standing and permission. To build skills in the use of various public relations research methodologies available for exploratory, evaluation and management assessment of programs. No student may earn credit for both 4453 and 5453. (Sp)
Prerequisite: graduate standing and permission. May be repeated once; maximum credit six hours. Individual conferences devoted entirely to preparation, criticism, editing and preparation for marketing of the student's original manuscript, both fiction and non-fiction. (F, Sp)
Prerequisite: graduate standing and permission. May be repeated; maximum credit eight hours. Analysis of the concepts, principles and practical creative problems involved in writing novels. Instruction in specific approaches and techniques useful in plotting, characterization, setting, scene, etc. Supervised writing of a novel by each student. (F, Sp)
Prerequisite: eight hours in professional writing or equivalent, graduate standing. May be repeated once for credit with change in content. Extensive study of specific trends, shifts in public taste, and technical devices used by the authors. Discussion of books in terms of specific technical devices and how they can be used in the student's own work. (F)
Prerequisite: graduate standing and permission. May be repeated once with change of content; maximum credit six hours. In-depth study of current popular fiction genres and techniques used by category authors. Discussion of books in terms of fiction devices and application of such techniques to student's own work. No student may earn credit for both 4563 and 5563. (F)
Prerequisite: graduate standing. May be repeated with change of subject matter; maximum credit nine hours. Variable topics related to theory and practice of fiction, nonfiction and dramatic writing. (Irreg.)
Prerequisite: graduate standing and permission. May be repeated; maximum credit eight hours. Techniques, structure and elements of writing commercial nonfiction. Each student will work on an original book project and create a submittable book proposal with a list of suitable markets. No student may earn credit for both 4594 and 5594. (F)
Prerequisite: graduate standing and permission. Study and research of the various laws and rules, regulations and industry codes which affect the radio and television media, their history and development. No student may earn credit for both 4613 and 5613. (Irreg.)
Prerequisite: graduate standing and permission of instructor. Covers the techniques of multi-camera for studio and/or location production. Preparatory, practical, technical and theoretical issues regarding pre-production, production and directorial work for live television. No student may earn credit for both 4623 and 5623. (Irreg.)
Prerequisite: graduate standing and permission of instructor. May be repeated once; Maximum credit six hours. Advanced single-camera class. Units on aesthetics, lighting, visualization, post-production and the integrations of sound. Intensive practice and skill development in television production techniques. No student may earn credit for both 4633 and 5633. (F, Sp)
Prerequisite: graduate standing and permission of instructor. Advanced study of the technology, capabilities and utilization of audio media. Units on advanced audio techniques for radio, television and film. Intensive practice and skill development in audio production techniques. No student may earn credit for both 4643 and 5643. (Irreg.)
Prerequisite: graduate standing and permission. Study of current requirements for and practice of public affairs programming, including news. Evolution of broadcast documentary form; writing, filming, editing techniques; budgeting and scheduling; actual preparation of public affairs programs of various types with emphasis on the extended-length news documentary. No student may earn credit for both 4673 and 5673. Laboratory (Sp)
Prerequisite: permission of instructor. Description and history of Interactive Multimedia. Explore current uses of these new technologies and receive instruction in practical application. Students conceive and design IAM programs, incorporating computer graphics, text, animation, audio and video. No student may earn credit for both 4683 and 5683. (F)
Prerequisite: graduate standing and permission of instructor. Operational and organizational management of media technologies in broadcast, corporate communications, internet and other media-based industries. Includes discussion of legal, human resource, economic and policymaking issues. No student may earn credit for both 4693 and 5693. (Irreg.)
Prerequisite: graduate standing and permission. May be repeated; maximum credit eight hours. Analysis of the forma and structure of the narrative screenplay. Specific approaches and techniques useful in developing plotting, characterization, setting, scene, etc. Supervised writing of feature-length screenplay by each student. (Sp)
Prerequisite: graduate standing and permission of instructor. Covers the preparation of a documentary from both practical and critical/theoretical directions. Focuses on research, writing and submission of documentary proposals, and practical writing exercises. No student may earn credit for both 4753 and 5753. (F)
Prerequisite: graduate standing and permission of instructor. Emphasis is on the production and post-production phases of producing a documentary and developing the necessary skills. These include camera, lighting, sound recording, styles of visual coverage, interviewing, etc. The post production skills may include editing sound, visuals, writing and recording narration and voice over tracks, along with titles and graphics to complete a documentary. Students will shoot and complete a documentary project. No student may earn credit for both 4763 and 5763. (Sp)
Prerequisite: graduate standing and permission of instructor. Practice and understanding of the aesthetic and technical applications of digital editing and design. Advanced non-linear editing techniques, DVD creation, graphic design, soundtrack creation, and compositing are covered in the context of fiction and non-fiction visual storytelling. No student may earn credit for both 4773 and 5773. (F, Sp)
Prerequisite: graduate standing and permission of instructor. Explores blending content with delivery in computer-based media. Studies combining text, audio, video and images on different platforms. Develops advanced skills in conceptualization, planning and design. No student may earn credit for both 4783 and 5783. (F, Sp)
Prerequisite: graduate standing and permission of instructor. Addresses all the major stages of creating broadcast advertising messages from research and development of scripts through production, post production and final presentation. Emphasis will be placed on working in teams to create commercial messages. No student may earn credit for both 4793 and 5793. (Irreg.)
Prerequisite: graduate standing and permission. May be repeated with change of content; maximum credit six hours. Professional work experience in mass communication with associated readings, analysis, and critical research. (F, Sp, Su)
Prerequisite: graduate standing and permission. Press criticism; organizational performance; reportorial performance; print/broadcast distinctions. No student may earn credit for both 4833 and 5833.(F)
Prerequisite: graduate standing. Reading and discussion of influential books about journalism and mass communication to expose students to the ideas of classic and contemporary writers and thinkers in the field. The course connects a journalism education to broader social science concepts in a manner that should stimulate critical thinking about the role of the media in American and international societies. No student may earn credit for both 4843 and 5843. (Irreg.)
Prerequisite: graduate standing and permission. Survey of past and present relationships between women and racial and ethnic minorities in the U.S. and the media. Media portrayal, employment, ownership and access will be studied. No student may earn credit for both 4853 and 5853. (Sp)
Prerequisite: graduate standing in journalism and mass communication. For students electing the project track (nonthesis track). Students will develop, under their project committee's direction, a creative or professional project, such as a novel, a film, an advertising or public relations campaign, or a management plan for a media-related organization. (F, Sp, Su)
Prerequisite: graduate standing and permission of instructor. Students work on actual client projects. The class simulates a production house operation. Working in teams, students are responsible for budgeting, working with clients, scripting, shooting, editing and follow-through on the project. No student may earn credit for both 4903 and 5903. (F, Sp)
Prerequisite: graduate standing and permission of instructor. Focuses on the production of dramatic narrative content appropriate for electronic media distribution. Includes concepts used in the development of serial storytelling and short focused productions. No student may earn credit for both 4913 and 5913. (F, Sp)
Prerequisite: graduate standing and permission of instructor. Analyzes the relationship between multi-dimensional globalization and the processes of communication. The analysis will highlight the social, cultural and political implications of globalization and the specific influence of communication in the social dimensions of globalization. No student may earn credit for both 4923 and 5923. (Sp)
May be repeated with change of subject matter; maximum credit 12 hours. Methods of research. Selection, evaluation and development of research problems. (Irreg.)
Variable enrollment, two to nine hours; maximum credit applicable toward degree, four hours. (F, Sp, Su)
Prerequisite: graduate standing; permission of instructor. May be repeated with change of subject matter; maximum credit six hours. (F, Sp, Su)
Prerequisite: graduate standing and permission. Advanced study of theoretical understandings in mass communication with attention to historical roots of the field. Exploration of a variety of perspectives such as the American progressives, the effects tradition, critical theory, and British cultural studies. (Sp)
Prerequisite: graduate standing and permission. May be repeated with change of content; maximum credit six hours. Discussion and presentation of research by doctoral students, faculty and visiting scholars. Designed to enhance faculty-student interaction and collaboration on research, and to provide preliminary feedback toward development of dissertation proposals. (F, Sp)
Prerequisite: graduate standing and permission. Advanced exploration of the nature of communication research and the place of qualitative methods in that research. Examination of a variety of qualitative techniques and their appropriateness for addressing particular issues in mediated communication. (Sp)
Prerequisite: graduate standing and permission. Builds upon introductory methods courses and provides a conceptual and practical framework for using multivariate statistics in mass communication research. Explores the most effective and efficient methods of creating and improving quantitative measures. Emphasis on analyzing data and interpreting results. (Sp)
Prerequisite: graduate standing and permission. May be repeated with change of content; maximum credit twelve hours. Advanced investigation and analysis of a problem relating to such subjects as a significant trend, practice, medium, idea, critical principle, or significant person in television, film, book, and other artistic or entertainment media. (Irreg.)
Prerequisite: graduate standing and permission. May be repeated with change of content; maximum credit twelve hours. Advanced investigation and analysis of a problem relating to such subjects as a significant trend, practice, medium, idea, critical principle, or significant person in journalism, news, and information fields. (Irreg.)
Prerequisite: graduate standing and permission. May be repeated with change of content; maximum credit twelve hours. Advanced investigation and analysis of a problem relating to such subjects as a significant trend, practice, medium, idea, critical principle, or significant person in advertising, public relations and strategic communication fields. (Irreg.)
Prerequisite: graduate standing and permission. An overview of pedagogy related to teaching college classes, specifically in journalism and mass communication programs. Immediately helpful to graduate students with teaching assistantships, and ultimately helpful for all students interested in teaching careers. (F)
Prerequisite: graduate standing and permission. Research for Doctor's Dissertation. (F, Sp, Su)
Prerequisite: Graduate standing and permission. May be repeated with change of content; maximum credit eight hours. An individual course of intensive study with the area and problem to be determined by the student and the instructor responsible for supervising the study. (F, Sp, Su)
Updated: March 29, 2007