Research

The purpose of web usability testing is to examine how well a Web site functions for intended audiences. OU Web Communications does usability testing in a one-on-one environment so we can capture unique statements and actions to gain insight on where improvements should be made. Read more about Usability Testing.

With the power of Google Analytics, we can track and report a wealth of information about visitors to ou.edu sites - including user system specifications, location, time on site, frequency of visits and top content visited. Browse analytics for ou.edu.

We employ online surveys to better understand how visitors use our site. Their feedback allows us to deliver an optimal web experience. Read more about online surveys.

While pretty pictures and slick design are appealing, a great site should be intuitive and easy to understand, regardless of user settings or preferences. Browse through our Best Practices Reports to see what we have in mind.