Design Considerations

The University of Oklahoma’s official colors are Pantone 201 (#B30838) and Pantone 468 (#EEE1C5). The official colors look great in print; however, they do not translate well to the screen. Because of this, we recommend Crimson (#4F1315) and Cream (#FDF9D8) be used in their places.

These colors work well as accents to Crimson and Cream.

Please refrain from using the color orange in your designs. Orange is one of the official colors of Oklahoma State University and burnt orange is one of the official colors of the University of Texas.

Recommended fonts should be purchased by departments and colleges as needed. While most systems come with substitutes, Georgia and Verdana, Garamond Pro and Helvetica can be purchased from http://www.adobe.com/type/

When included, the official interlocking OU logo with inclusion of the registered mark ® should appear in all browser tabs and alone in URL address bars (favicons).

• The OU logo may appear in crimson, black or white.
• The logo should never be altered, animated or appear in any other color.
  
• Any time an OU logo displayed on a page is equal or larger in font size than the department logo, it must link back to the OU home page.

The OU seal, also a registered trademark of the University, is generally reserved for official University documents and is discouraged for use on most sites. It must be approved by the University’s Trademark Administration Committee before being used on pages. Care should always be taken when displaying the seal to maintain its integrity. The seal must never be animated or written over and should always be displayed at the highest quality. It must not be used as a background image for any website.

All OU websites must include the global navigation bar with a link to OU’s home page at the top of every page.

The global navigation bar provides users an easy way to get to the OU home page, apply to OU, view a list of campus links and search the entire OU domain. Two color variations of the global navigation, one standard crimson and the other neutral grey, provide flexibility.

Departments that span all three campuses, such as Human Resources or Purchasing will include links to our Tulsa and Health Sciences Center home pages as well.

Any alterations to the Global Navigation bar must be approved by Web Communications, Marketing and New Media.

The footer is required on all pages, and must include the following:

• Last updated date with contact information for the Web developer or content owner.

• The college or department’s full contact information and/or a link to the following: Unit phone number, e-mail address and physical address.

• Links to the accessibility, terms of use, copyright and equal opportunity statements as well as the privacy policy.