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Donna Shirley is President of Managing Creativity
Beginning in August, 1994, Donna Shirley was the Manager of the
Mars Exploration Program, leading planning and implementation of
NASA's missions to Mars. Shirley, raised in Wynnewood, Oklahoma,
has an MS in Aerospace Engineering plus over thirty-five years experience
in aerospace and civil systems, including twenty-six years in management.
She has written a book on Managing Creativity, and
an autobiography, Managing Martians.
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Collective Creativity
March 8-12 at the University
of Oklahoma
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Increased competition demands creativity - a Wall Street saying
is: "Today a peacock, tomorrow a feather duster".
And individual creativity is not enough - whole enterprises
must be creative. Collective creativity is the creativity of
individuals multiplied and channeled into products through a
creative enterprise.
The seminar was replete with examples of collective creativity
taken from the instructor's personal experience, and included
numerous exercises in how to implement the concepts presented.
Collective creativity isn't just for "high tech" professionals,
although many of the ideas derive from the instructor's experience
in a very high technology organization. It isn't aimed solely
at large organizations; plenty of examples are included that
apply to small teams. The seminar was based on the belief that
the inherent creativity of groups (from those forming national
policy to those sponsoring change in their local communities)
can be realized by structuring, organizing and nurturing the
creative activity.
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The Class Reading List: (These books and articles supplied
by OSLEP)
Shirley, Donna; Managing Creativity, an electronic
book - http://www.managingcreativity.com
Shirley, Donna; Managing Martians, Broadway
Books, 1998.
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