|
|
|
Jim Taylor, Jim Taylor Enterprises, international brand
consulting is
co- author of 500 Year Delta - What Happens After What Comes
Next.
Taylor has a B.A. in rhetoric and public policy from the University
of California, Berkeley, and an M.A. and Ph.D. in communications
from Michigan State University. He now heads his own international
consulting firm. Previously he was vice president for global sales
and marketing for IOMEGA Corporation; corporate senior vice president
and president of marketing services at Gateway 2000. Prior to that
he was executive vice president and general manager of the New York
City office of Hill & Knowlton; president and managing partner
at Yankelovich Partners, Inc.; and global marketing chair and U.S.
marketing director at Ernst & Young LLP.
|
|
|
Seismic Shifts: Getting Ready
for the Future
November 17-21, 1999
at the University of Oklahoma
|
This seminar was about history and the future, about vision
and about change. We are living in a delta, a time and place
where social and economic assumptions are being overthrown.
We are in a time of enormous possibility and opportunity and
must decide whether we are going to approach that frontier as
explorers, with open minds, or turn aside, remaining in a more
familiar world. Will you be a citizen of the world?
These are some of the questions participants explored. How
do futurists think about scenarios of the future? Can you see
the origins of the future in the structure of the past? How
do the structure and values of the past help us prepare for
the future? How can we prepare for the future without being
complete bound by our expectations?
|
The Class Reading List: (These books and articles supplied
by OSLEP)
David Aacker, Building Strong Brands
Taylor, James and Watts Wacker, The 500 Year Delta:
What Happens After What Comes Next
Undergraduates who took the class for 3 hours of credit,
and all graduate students:
Reading:
The two books above, and two additional books from the following
list:
The Ecology of Commerce, Paul Hawken
He, She and It, Marge Piercy
A Short History of the Future, Warren Wagar
An Empire Wilderness, Robert D. Kaplan
Bowling Alone, Robert Putnam
Democracy on Trial, Jean Bethke Elshtain
|
|
