· To conduct research on public opinion, in order to foster knowledge about public affairs and to assist in the conduct of research on public policy of import to state and local governments, media organizations, other public and private entities, and the general public.
function involves OU POLL working cooperatively with academic and
non-academic clients to provide the highest quality survey research
capability. It will reach out to all sectors of the community and
offer its services on a non-partisan basis. It will stress the
integrity of the survey research process, objectivity in the collection
of data in the interpretation of results, and impartiality with respect
to the political process. Towards this end, OU POLL will not
engage in political polling for any political party or candidate for
public office connected to any political campaign or election.