OU POLL also offers the ability to conduct and analyze focus groups as one of its many services. Focus groups can be especially useful to explore unknown topics, develop questioning routes and to gather qualitative data on subject matter. Generally 3-4 groups are conducted with a group comprised of people that share similar characteristics, but alterations can be made depending on the client’s specific needs. The groups are asked questions beginning with very broad ones and gradually focusing on key areas of interest. The groups are recorded, exact transcriptions are made and reports are prepared when desired.
assist at all stages of a focus group project, from project design,
recruitment of participants, focus group meeting area and facilitation
group moderator and/or assistant), and report writing.
Mail Survey Capabilities
OU POLL offers the capability to conduct any type of survey, including mailed-out paper and pencil surveys. Utilizing the most effective researched methodologies, OU POLL pursues the highest response rate possible for clients on its mail surveys. Returned questionnaires are rapidly entered via the data entry capabilities of the Interviewer software package. Respondent tracking tools allow OU POLL to keep track of the status of each respondent case throughout all points in the research project. This allows clients up-to-date project status reports whenever requested. All phases of the mail survey process; questionnaire design and formatting, mail out and log in, data entry, data delivery, and report writing, are conducted in-house at the OU POLL.