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Media and the Presidency: Crossing Boundaries of Ethics, Culture and Countries

Mass media content is a socially created product, not a window on one true reality. But because of the role of media in democracies, its political impact can be far-reaching. After all, most of us do not know our presidents personally, and must rely on media or communications produced by political organizations to inform our political decisions.

Central to panelists’ papers are the themes of journalism boundaries, cultural boundaries, and national boundaries. Why are some “realities” about presidents and presidential campaigns included and some not? How do political actions and campaign strategies influence how presidents, presidential candidates, and issues are covered? How do political organizations employ communication to traverse cultural boundaries and engage constituencies? And what are the links between foreign policy and coverage of presidents across national borders -- or domestic policy and coverage of cultural groups here in the U.S.? A focus of the presentations is what accounts for reporters crossing ethical, cultural, and/or national boundaries to include or exclude particular information and images.

The researchers examine media coverage and communication campaigns of presidents in the United States and Mexico. Two papers focus on the U.S. presidential campaigns in 2000, and two papers compare coverage over various time periods – one examining U.S. presidents and one studying Mexican presidents. Methodologies include quantitative and qualitative analysis of news transcripts and news abstracts, quantitative and qualitative analysis of news footage, and in-depth interviews. The papers contribute to our understanding of political theories, identity theory, and media theories. Implications for political candidates, political parties, the electorate, public opinion, and foreign policy will be key in the discussion.

Participants:

Melissa A. Johnson, North Carolina State University, USA (Chair and Presenter)
Robert M. Entman, North Carolina State Unviersity, USA (Presenter)
Joseph P. A. Villescas, University of Texas - Austin, USA (Presener)
Frederico Subervi, Pace Unviersity, USA (Presenter)
Stacey L. Connaughton, Rutgers University (Presenter)

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Editor: Jill A. Edy, University of Oklahoma. Assistant Editor: Joshua Compton, University of Oklahoma. Last Updated: August 13, 2004