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Marketing is the study of consumer needs and desires for products and services. It is also the study of the various strategies used to motivate people to buy products and services.

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In plain words, Supply Chain Management (SCM) consists of all the activities that take place to get a product in your hands - from the time of raw materials extraction to the minute you pull out your credit card and take the final product home.  

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Students get hands-on, real-world training through IBC. From brainstorming and market analysis, to managing employees and the legal implications of business transactions, to selling products and closing the books on the last sale, IBC develops the skills it takes to launch a successful business.

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Hearing from Industry Experts

Practical Insights at the Marketing & Supply Chain Division

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AMA and APICS combined meeting on Thursday, November 21, at 6 p.m. in Price Hall room 2020. The guest speaker is Stacy Francis from The Boeing Company.

Ranked 20th in Gartner 2014 Undergraduate Supply Chain Program Ranking.

The program covers all aspects of Supply Chain Management with a strong emphasis on Marketing in a global economy.
 

First Fidelity Integrated Business Core

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Students get hands-on, real-world training through IBC. From brainstorming and market analysis, to managing employees and the legal implications of business transactions, to selling products and closing the books on the last sale, IBC develops the skills it takes to launch a successful business. All profits go to local non-profit charities along with 'sweat equity' of up to 500 hours of community service each semester.

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The Marketing and Supply Chain Management Division is a top 20 program that gives students the tools needed to tackle the most significant issues of our time.

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