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Brian Dunn

Assistant Professor

Brian Dunn

Department: MIS
Office: Adams Hall Room 307D
Phone: (405) 325-0741
E-mail:  bkdunn@ou.edu
Address: 307 West Brooks, Adams Hall Room 307D 
                     Norman, OK 73019-4007 
                     United States

CV (PDF)

Dr. Dunn is an Assistant Professor of Management Information Systems at the University of Oklahoma’s Price College of Business. His research interests focus on user perceptions of digital content environments and platforms. He has co-authored two business cases published by Harvard Business School, both focusing on companies' struggles to handle market-disrupting technology. 

Prior to entering academia, Dr. Dunn spent ten years in industry working both for large multi-national companies (Seiko-Epson, Toshiba) as well as small boutique firms. In industry, his roles centered on online marketing, e-commerce, and IT project management.

Degrees Earned:

  • PhD, Information Systems Management, University of Pittsburgh
  • MBA, University of California, Irvine
  • BA, German, Brigham Young University
Publications:
 
D. F. Galletta, B. K. Dunn. “Assessing Smartphone Ease of Use and Learning from the Perspective of Novice and Expert Users”. AIS Transactions on HCI, Vol. 6, No. 4, December 2014.

A. D. MacCormack, B. K. Dunn, C. F. Kemerer. “Barnes & Noble: Managing the E-Book Revolution (Case Study)” (2013). Harvard Business School Case No. 9-613-073.

B. K. Dunn, D. F. Galletta. “Benchmark Task Development for Smart Phone Usability” (2013). Hawaii International Conference on System Science.
A. D. MacCormack, B. K. Dunn, C. F. Kemerer. “Research In Motion: The Mobile OS Platform War (Case Study)” (2012). Harvard Business School Case No. 9-613-001.

I. Im, D. Lee, D. F. Galletta, B. K. Dunn. “Keyword Search Patterns in Sponsored Search Advertisements” (2012). International Conference on Information Systems.

B. K. Dunn, D. F. Galletta. “Digital Advertising’s Human Toll: How Implied Cost-to-User Affects Web Content Platforms” (2012). Hawaii International Conference on System Sciences.

G. Moody, D. F. Galletta, B. K. Dunn. “Which Phish Get Caught? An Exploratory Study of Individual Susceptibility to Phishing” (2011). International Conference on Information Systems.