Dr. Dunn is an Assistant Professor of Management Information Systems at the University of Oklahoma’s Price College of Business. His research interests focus on user perceptions of digital content environments and platforms. He has co-authored two business cases published by Harvard Business School, both focusing on companies' struggles to handle market-disrupting technology.
Prior to entering academia, Dr. Dunn spent ten years in industry working both for large multi-national companies (Seiko-Epson, Toshiba) as well as small boutique firms. In industry, his roles centered on online marketing, e-commerce, and IT project management.
- PhD, Information Systems Management, University of Pittsburgh
- MBA, University of California, Irvine
- BA, German, Brigham Young University
A. D. MacCormack, B. K. Dunn, C. F. Kemerer. “Barnes & Noble: Managing the E-Book Revolution (Case Study)” (2013). Harvard Business School Case No. 9-613-073.
B. K. Dunn, D. F. Galletta. “Benchmark Task Development for Smart Phone Usability” (2013). Hawaii International Conference on System Science.
A. D. MacCormack, B. K. Dunn, C. F. Kemerer. “Research In Motion: The Mobile OS Platform War (Case Study)” (2012). Harvard Business School Case No. 9-613-001.
I. Im, D. Lee, D. F. Galletta, B. K. Dunn. “Keyword Search Patterns in Sponsored Search Advertisements” (2012). International Conference on Information Systems.
B. K. Dunn, D. F. Galletta. “Digital Advertising’s Human Toll: How Implied Cost-to-User Affects Web Content Platforms” (2012). Hawaii International Conference on System Sciences.
G. Moody, D. F. Galletta, B. K. Dunn. “Which Phish Get Caught? An Exploratory Study of Individual Susceptibility to Phishing” (2011). International Conference on Information Systems.