BILL ENGEL SERVES AS PRICE COLLEGE OF BUSINESS EXECUTIVE-IN-RESIDENCE
NORMAN – William “Bill” Engel, chairman of Consumer Orbit, Inc., served as an executive-in-residence at the Price College of Business on October 6 – 7. The Executive-in-Residence program allows business leaders to meet with faculty as well as interact with students and OU administrators.
During his visit Engel met with numerous undergraduate and graduate classes focused on marketing and supply chain management. He shared with them lessons from his over 30 years of experience in the media and marketing research industry. In addition to meeting with students in the classroom, he participated in an informal breakout session with MBA students as well as a meeting of the marketing and supply chain management student club, ConnXions.
“Talking to Mr. Engel was great,” one student said, “because he has had such an important role in developing the way market research is done today. It was exciting hearing him discuss what the future of information will look like and how we will interact with it.”
Consumer Orbit, Inc. is a start-up marketing information consultancy that was formed in 2008. Prior to launching Consumer Orbit, Inc., Engel was leading Experian’s marketing services’ innovation team for North and South America. A graduate of the University of Alabama, he began his media research career with Southern Broadcasting Co. and later joined Arbitron Co.
Ranked in the top 5 percent of all U.S. undergraduate business schools based on recent ranking data, the Price College of Business is one of the nation’s premier business colleges. This year, U.S. News & World Report ranks the college’s undergraduate program 42nd in the nation, International Business Program 17th in the nation and the Entrepreneurship Program 17th in the nation. Additionally, the Entrepreneurship Program was ranked 15th in the nation by Entrepreneur magazine and The Princeton Review.