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Jeremy Short Creates OU’s First Massive Open Online Course (MOOC)

MOOC

On June 10, the Price College of Business entered a new realm of education by offering a massive online open course through the Division of Management and Entrepreneurship. Jeremy Short, Rath Chair in Strategic Management, created this innovative course, Introduction to Management, and taught more than 1,500 students in its first offering this summer. “The MOOC format allowed us to offer the class for free and feature a graphic novel textbook as well as traditional principles of management text,” says Short, author of both books. “OU students could take the course for credit, but anyone interested in the class could enroll for free under the non-credit option.”

Jeremy Short

The course was taught as an interactive journey that followed Atlas Black as he worked his way through college and attempted to make ends meet. The students learned from his experiences as he tried to start his own business and worked to become a better person and manager during the process. Along with the graphic novel and traditional textbook, the course offered innovative content material, such as a series of rap songs by Oklahoma City-based improv duo Twinprov. Short noted that with this creative method of teaching, it also allowed individuals who might not have been able to attend classes regularly and not know about the beauty of campus or about the growth of the Oklahoma City area to learn more about it. Short’s introductory video highlighted unique elements of the Norman campus and other Oklahoma City area attractions. Further content focused on profiling local entrepreneurs and businesses. “In this way, our goal was to try and bring students who take the class as close to campus as digitally possible.”

Plans are already being made for next summer’s MOOC, so check management.ou.edu for more information as it becomes available.

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