Logos

Visual identity plays an important role in shaping the institutional image of the University of Oklahoma. The more consistently the graphic elements are used, the stronger the visual identity. The stronger the visual identity and use of consistent labeling, the greater the awareness and recognition of the university.

The most important principles in generating name recognition are consistency, frequency and repetition over time. Therefore, despite various preferences among our users, it is critical that the university, and its departments, adopt a consistent use of OU's official logo and wordmark.

The OU logo may appear in crimson, reversed out on a dark background, or in black. The logo should never be altered, animated, or appear in any other color. Anytime an OU logo is displayed, it should link back to the OU home page.

The OU seal is generally reserved for official university documents. Care should always be taken when displaying the seal to maintain its integrity. The seal should never be animated or written over and should always be displayed at the highest quality. It should not be used as a background image for any Web site. Writing over the seal destroys the integrity of the mark.

The Sooner Schooner is most appropriately used for athletics-related Web sites.

To download an image: Windows 95/98/NT - MS Explorer

1. Right click on the image.
2. Select the Save Picture As... option from the pull-down menu that appears.
3. Choose the destination file where you want to save the image.
4. Click Save and the image will begin to download to the chosen location.

Note: If prompted to save as format Source or Text, select Source.

OU Seal   To display this image on your Web site use the following code: <img src="http://www.ou.edu/styleguide/images/ou-seal.gif">

Sooner Schooner   To display this image on your Web site use the following code: <img src="http://www.ou.edu/styleguide/images/ou-schooner.gif">

Oklahoma Wordmark   To display this image on your Web site use the following code: <img src="http://www.ou.edu/styleguide/images/ou-oklahoma.gif">

The University of Oklahoma Wordmark   To display this image on your Web site use the following code: <img src="http://www.ou.edu/styleguide/images/ou-university.gif">

The University of Oklahoma Wordmark   To display this image on your Web site use the following code: <img src="http://www.ou.edu/styleguide/images/ou-logo-garamond.gif">

The University of Oklahoma Health Sciences Center   To display this image on your Web site use the following code: <img src="http://www.ou.edu/styleguide/images/ou-hsc.gif">

The University of Oklahoma - Tulsa   To display this image on your Web site use the following code: <img src="http://www.ou.edu/styleguide/images/ou-tulsa.gif">

Old OU Logo   The slanted OU logo should never be used. The official logo has been refined and this logo has been retired. If your pages currently use this logo, please make it a priority to replace the outdated logo with the current OU logo shown below.

Invalid OUHSC and Tulsa logos   The following logos are not accurate uses of the OU HSC or OU-Tulsa word marks and should not be used.