Web Guide - Design Considerations

Design Considerations

Color

The University of Oklahoma’s official colors are Pantone 201(#B30838) and Pantone 468(#EEE1C5). The official colors look great in print however do not translate well to screen. Because of this we recommend Crimson (#841617) and Cream (#FDF9D8) be used in their places.

Accent Colors

These colors work well as accents to Crimson and Cream.

Colors to Avoid

Please refrain from using the color orange in your designs. Orange is one of the official colors of Oklahoma State University and burnt orange is one of the official colors of the University of Texas.

Font Recommendations

Do not disable a Web browser’s “change font size” button and specify a fixed font size for each page.

OU Seal and Marks for Web Use

When included, the official interlocking OU logo with inclusion of the registered mark ® should appear in all browser tabs and alone in url address bars (favicons).

The OU logo may appear in crimson, reversed out on a dark background. The logo should never be altered, animated, or appear in any other color. Anytime an OU logo is displayed, it must link back to the OU home page.

The Seal

The OU seal, also a registered trademark of the University, is generally reserved for official University documents and is discouraged for use on most sites. It must be approved by the University’s Trademark Administration Committee before being used on pages. Care should always be taken when displaying the seal to maintain its integrity. The seal must never be animated or written over and should always be displayed at the highest quality. It must not be used as a background image for any Web site.