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Web Colors

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Primary Colors

Color is one of the most important elements of the OU identity. The colors below are the official colors. For more information about the OU identity and branding, visit the OU Branding Guide.

HEX #841617

Do not use cream for web and digital materials. Use black or white as a replacement.


In addition to the official colors, complementary colors can be used.

Approval Process

All new sites and sites involved in a redesign must be reviewed by OU Marketing and Communications (