What Can I Do With A Major In...

Marketing

Marketing is a major field in the area of business which involves the study of consumer needs and desires for products and services, their willingness and ability to pay for these needs/desires and the geographical vicinity in which these consumers reside. In addition, it is a study of the various strategies used to attract and motivate people to buy or subscribe to a product or service along with exposure to the numerous methods of distribution. Specializations in this area include sales, advertising, sales promotion, retail, brand management, distribution, and marketing research.


Career Opportunities

  • Account Representative
  • Advertising Account Executive
  • Advertising Manager
  • Brand Manager
  • Buyer
  • Circulation Manager
  • Customer Service Manager
  • Director of Marketing
  • Distribution Manager
  • Marketing and Promotion
  • Direct Sales Manager
  • Financial Planner
  • Government Administrator
  • Human Resources Manager
  • Import/Export Manager
  • Insurance Agent
  • Inside Salesperson
  • International Marketer
  • Wholesale Salesperson
  • Internet Marketing Specialist
  • Inventory Control Specialist
  • Market Research Analyst
  • Market Planner
  • Media Buyer/Analyst
  • Merchandise Manager
  • Non-Profit Organization Manager
  • Outplacement Specialist
  • Packaging Specialist/Designer
  • Pharmaceutical Sales
  • Product Analyst
  • Product Manager
  • Property Manager
  • Sales/Promotion Manager
  • Security Sales Agent
  • Sports/Special Events Executive
  • Stockbroker

Related Skills


Hiring Institutions


Personal Attributes


Career Paths of Recent Graduates

Related Websites

Job Listings:

Marketing Jobs
Marketing and Sales Jobs

Organizations and Associations:

Advertising Age
National Association of Sales Professionals
Sales & Marketing Executives International
American Marketing Association
Marketing Research Association
Promotion Marketing Association
Society for Marketing Professional Services
International Capital Marketing Association
Entrepreneurs Organization
eMarketing Association
The Ad Council

Miscellaneous:

Price College of Business Division of Marketing