Dr. Adam Richards
B.A., Wake Forest University, 2006
M.A., University of Montana, 2009
Ph.D., University of Maryland, 2014
Department of Communication Studies, Texas Christian University, 2013-present
Dr. Adam Richards is an associate professor at Texas Christian University who studies persuasive communication primarily in health contexts. His main line of research investigates message features used in public health campaigns that either strategically mitigate or unintentionally enhance resistance to influence attempts. He is currently consulting with an area hospital to analyze patient satisfaction surveys in order to make quality improvement recommendations about patient-centered communication. He has advised a number of graduate student projects, is passionate about graduate mentorship, and loves collaborating with students on research. When not professing, he enjoys tending to his backyard beehives, chickens, and vegetable garden.