Table of Contents
Pricing
Basics of Pricing
What is Price?
Determinants of Pricing - Internal Factors
Determinants of Pricing - Internal Factors
Determinants of Pricing - Internal Factors
Determinants of Pricing - External Factors
Determinants of Pricing - External Factors
Differential Pricing Strategy
New Sports Product Pricing
New Sports Product Pricing
Psychological Pricing Strategies
Cost-Based Pricing Strategies
Cost-Based Pricing Strategies
Cost-Based Pricing Strategies
Price Adjustments
Price Adjustments
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Author: Brian Turner
Email: turner@ou.edu
Home Page: http://www.ou.edu/class/hss3000
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