Instructor:

Dr. Brian Turner

Room 109 Huston Huffman Center

Phone: 325-1369

E-mail: turner@ou.edu

Homepage: http://faculty-staff.ou.edu/T/Brian.A.Turner-1

Office Hours:

MW 10:00 - 11:30 or by appointment

Textbook:

Course Description:

This course will examine the application of basic principles of marketing to the sport industry. Specifically, this course will concentrate on marketing theories and practices in the sport industry. Topics will include: the unique nature of sport marketing, sport consumers and their behavior, the sport product and its elements, sport marketing research, and sport marketing strategy.

Course Objectives:

This course is designed to provide students with an understanding of the concept of sport marketing and the role it plays in effectively managing a sport entity. Upon completion of this course, students should be able to:

1. define and apply key marketing concepts and strategies to collegiate or professional sport contexts;

2. access and interpret secondary data sources essential to understanding the sport industry and its consumers;

3. understand key consumer behavior concepts and their implications for sport behavior and sport marketing;

4. integrate sport marketing concepts;

5. analyze sport marketing cases to solve problems; and

6. prepare and critically evaluate a comprehensive sport marketing proposal.

Disability Statement:

"Any student in this course who has a disability that may prevent her or him from fully demonstrating her or his abilities should contact the Chair of the Health and Sport Sciences Department, Dr. E. Laurette Taylor, and myself, as instructor, as soon as possible so we can discuss accommodations necessary to ensure full participation and facilitate your educational opportunity."

Academic Misconduct:

"Any act that improperly affects the evaluation of a student's academic performance or achievement." All faculty at the University expect academic integrity by each student. Misconduct such as plagiarism, submission of work for more than one class, fabrication, and fraud, as well as attempting to commit such acts or assisting others in so doing, will not be tolerated. Penalties are listed in the Academic Code.

Class Format:

Classes will follow a seminar format with formal lectures, lecture-discussion, small group discussion, small group projects, case studies, and guest speakers.

Assignments and Evaluation:

10% = Participation (Attendance and in-class discussion)

10% = Case Study (1 for undergraduates; 2 for graduate students)

30% = Group Project (Marketing plan)

50% = Exams (Midterm and Final)

Assignments not completed by the due date will result in lowering of the grade for the assignment in question (20% reduction per calendar day).

Specific instructions for each assignment will be given in class. Also, click on assignment link to the left.

Grading:

A => 90%; B = 80-89%; C = 70-79%; D = 60-69%; F = < 60%

Individual grades will be posted on the class website(click on GRADES to the left). A user-id will be chosen by the student to view their grades on the site.