| August 30 |
| Burnett, J., Menon, A., & Smart, D. T. (1993). Sport marketing: A new ball game with new rules. Journal of Advertising Research, 33(5), 21-35. |
| Hansen, H. & Gauthier, R. (1992). Marketing objectives of professional and university sport organizations. Journal of Sport Management, 6, 27-37. |
| Stevens, R. E., Loudon, D. L., & McConkey, C. W. (1995). Sport marketing among colleges and universities. Sport Marketing Quarterly, 4(1), 41-47. |
| September 6 |
| Burton, R. & Howard, D. (2000). Recovery strategies for sports marketers. Marketing Management, 9(1), 42-49. |
| International Olympic Committee. (1999, June). Olympic marketing matters: The official Olympic marketing newsletter. [On-line serial]. Available: http://www.olympic.org/ioc/e/facts/marketing/mark _index_e.html. |
| September 13 |
| International Olympic Committee. (2000, September). Olympic marketing matters: The official Olympic marketing newsletter. |
| Mahony, D. F., Madrigal, R., & Howard, D. (2000). Using the Psychological Commitment to Team (PCT) scale to segment sport consumers based on loyalty. Sport Marketing Quarterly, 9(1), 15-25. |
| McDonald, M. A., Sutton, W. A., & Milne, G. R. (1995). TeamQual: Measuring quality in professional team sports. Sport Marketing Quarterly, 4(2), 9-15. |
| Zeithaml, V. A., Parasuraman, A., & Berry, L. L. (1985). Problems and strategies in services marketing. Journal of Marketing, 49, 33-46. |
| September 20 |
| Douvis, J. (2000). A review of the research areas in the field of sport marketing: Foundations, current trends, future directions. Cyber-Journal of Sport Marketing, 4(3). [On-line serial]. Available: http://www.cjsm.com/Vol4/ douvis43.htm. |
| Zhang, J. J., Pease, D. G., Hui, S. C., & Michaud, T. J. (1995). Variables affecting the spectator decision to attend NBA games. Sport Marketing Quarterly, 4(4), 29-39. |
| October 25 |
| Johns, R. (1997). Sports promotion and the Internet. Cyber-Journal of Sport Marketing, 1(4). [On-line serial]. Available: http://www.cjsm.com /Vol1/johns.htm. |
| McDonald, M. & Rascher, D. (2000). Does bat day make cents? The effect of promotions on the demand for Major League Baseball. Journal of Sport Management, 14, 8-27. |
| November 1 |
| Cutler, D. (1999). Corporate sponsorship: A necessary evil in collegiate athletics today. Cyber-Journal of Sport Marketing, 3(3). [On-line serial]. Available: http://www.cjsm.com/Vol3/ cutler33.htm. |
| Pope, N. (1998). Overview of current sponsorship thought. Cyber-Journal of Sport Marketing, 2(1). [On-line serial]. Available: http://www.cjsm.com/ Vol2/pope21.htm. |
| November 8 |
| Kidd, M. S. (2000). Who's cheated by NCAA ambushers? Brandweek, 41(13), 26. |
| O'Sullivan, P. & Murphy, P. (1998). Ambush marketing: The ethical issues. Psychology & Marketing, 15(4), 349-366. |
| Payne, M. (1998). Ambush marketing: The undeserved advantage. Psychology & Marketing, 15(4), 323-331. |