Our mission is to educate producers and consumers of existing and emerging forms of public communication, and to instill in them the value of freedom of expression, intellectual and cultural diversity, critical thinking, creativity, ethics, professional skills, and social responsibility.
Advertising professionals create persuasive messages that are intended to inform consumers about products and services and persuade them to purchase the products. Traditional outlets for advertising messages include print magazines, newspapers, radio, television and billboards. The Internet and social media have created new and exciting formats for presenting advertisements.
Broadcasting & Electronic Media
Broadcasting and electronic media students learn to be storytellers using multiple digital media. Students create documentary films, radio programs, scripted entertainment, commercial productions, as well as music and sports magazine shows. BEM students also provide the technical support behind the camera and in the control room for the various programs on OUTV.
Journalism and newswriting are much more than just newspapers and television news. Journalists inform, entertain and educate the world through a variety of mediums including newspapers, magazines, radio, television and the Internet. Journalists are responsible for researching and writing their own stories in any variety of topic areas including finance, sports, entertainment and world affairs.
The Professional Writing (PW) program at the Gaylord College will teach you the craft of writing fiction, short stories, magazine articles and screenplays. The Gaylord College PW program also provides students the practical instruction on how to market and publish your books.
Public Relations professionals are experts at strategic planning, crafting messages and cultivating relationships with stakeholders and promoting public images. The Public Relations (PR) program at the Gaylord College will prepare you with tactical skills such as writing press releases and publication design, as well as the management-level functions of research, audience segmentation and strategic planning.