Keeping
servicemembers, Department of Defense civilians, family members and retirees
informed is key to their adaptation to both the military and individual's
changing roles and missions (Naval Media Center, 2000). Each of the
military services produces 30-minute, long-form news programs. Utilizing
Lazarsfeld and Stanton's (1944) uses and gratification theory of mass communication,
this study will determine why individual viewers watch these programs and
also examine the difference between internal audiences stationed throughout
the world and in the United States. Results of a pilot study find
that stateside viewers are more likely to engage in ritualized/habitual
viewing behaviors when watching the newscasts and have a primary motivation
of escape. Overseas viewers are generally more goal-driven in their
viewing behaviors, and their dominant motivations to watch are for information
and moral support.