Oklahoma University - January - March 2006
Table 1
Correlation Matrix
Relationship Between Gratification for Print Base Newspaper and Online Base Newspaper
Gratification for print base newspaper
| Gratification for online base newspaper | General information | Decisional Utility | Entertainment | Interpersonal Utility | Parasocial interaction |
| General Information | .24** (N=194) | ||||
| Decisional Utility | .35** (N=226) | ||||
| Entertainment | .38** (N=223) | ||||
| Interpersonal Utility | .30** (N=224) | ||||
| Parasocial Interaction | .36** (N=240) |
** statistically significant correlation at p < .01
DoD Joint Course in Communications - Class 06-B