Pathos (Taken from Writing Arguments, Chapters 4 and 7)

PATHOS, "suffering" or "experience" in Greek, refers to the "emotional appeal" that the writer/speaker makes to the audience. The writer/speaker can develop pathos in a number of ways:

Plato was against using the emotions of the audience to the speaker/writer's advantage, but Aristotle understood that as humans, we are not moved by the intellect alone; emotions can play a role in the effectiveness of arguments.

As such, the writer/speaker must always be conscious of the cares and concerns of the audience. Some questions that the writer/speaker must always consider when attempting to persuade:

Some ways to address these questions:

Other concerns that can affect your pathos:

When looking at the Evian page, what "pathetic appeals" are made? What is the pathos of the page?