Streaming Entertainment

The Influencer Development Program

Welcome to our “Influencer Development Program” development page. Streaming Entertainment is the esports answer to growing fanbases, building a community, and showcasing entertainers that reflect on gaming and its subcultures. Think of our program as all the ancillary programming you see on live sports entertainment, such as talk shows, interviews, and high-tier gameplay. This program works as the other half of our Shoutcasting Program to provide daily content. Shoutcasting represents official coverage of our sanctioned intercollegiate matches, scrims, and competitions while streaming entertainment is casual live streams produced by various members of the organization. From Super Mario Brothers speedruns to video game recipe recreations, our streamers are free to use their creativity to produce unique and interesting content. We always have new ideas in the works, such as a Sooner Esports podcast, and new students that join this program.

What is Twitch?

Twitch is a live streaming video platform. Think TBS, ABC, ESPN, but only online at twitch.tv and predominately focused on gaming – from esports competitions to a person playing a video game and interacting with their audience. The reason why live streaming is such a popular form of entertainment is because of the connection and interactivity the audience can have with the entertainer. Imagine you are watching your favorite athlete or musician and you had the ability to interact with them directly in real-time. There is exponentially more influence on the audience when the entertainer can respond to them quickly or play games with them. Viewers also have an easy time joining communities and chatting with people that watch the same streamers that they do. On Twitch, streamers can make money through advertisements, product placement, merchandise, subscriptions, and donations. It is lucrative for both the entertainer and viewer.

What is Twitch Student?

Twitch Student is a collegiate only program designed to supplement event programming, bring awareness to opportunities for students, and provide resources for streaming. It adds incentive by enabling partner level subscription status early on which helps generate revenue for the development of the program. They have dedicated staff to support this program and to provide schools with the resources they need to succeed with Twitch. They enable collegiate programs’ Twitch streams to be partnered channel, allowing programs to generate revenue before they even start streaming. Generating our own revenue has helped us minimize any financial requests to the university. This allows us to be self-sustaining and removes the risks of being financially dependent on the university.

Examples of Work (twitch.tv/ouesports)

Here is a sampling of the work put in by students and alumni to create the influencer style media in real-time. By empowering students to take ownership of these energies we develop our own entertainment division for the extremely diverse gaming community.

Make-A-Wish Oklahoma September 2021 Streamer Montage

2nd Annual Red River Clash Montage featuring both shoutcasting and streaming energies for engagement

2021-2022 Program Overview (Recruitment Video)

(FAQ) Frequently Asked Questions

What is the Stream Team?

The Stream Team is a collaborative group of streamers who stream weekly, M thru F, on a schedule -- think like a TV guide. You're allowed to stream whatever you desire (as long as it's not breaking any guidelines on OU side/Twitch)!

What do I do during my time slot for streaming?

You'd be streaming over on https://www.twitch.tv/ouesports during your allotted time(s), and of course, you'd be more than welcome to (and encouraged to!) advertise your personal channel/streams on the OU channel.

How flexible are schedules?

Since everyone is a student, scheduling troubles are understandable. The director will always try to work with you and find an appropriate timeslot if you’re interested in streaming!

Do I need previous experience?

While prior streaming experience is encouraged, it is certainly no problem to start from scratch!

What is a "VTuber"?

VTubers are an online entertainer who uses a virtual avatar generated using computer graphics and real-time motion capture software or technology. A digital trend that originated in Japan in the mid-2010s and, since the early 2020s, has become an international online phenomenon, a majority of VTubers are English and Japanese-speaking live streamers.

What are the requirements, scholarship, and application process?

PROGRAM PREQUISITIES