Section 28:
A good OU Profile essay:

• has an introduction clearly tells readers what the topic is.
• includes sufficient information like: Specific programs, Equipment, Hours, Phone numbers,  website address, Prices, Employees, Location, Special services, Advice, Email address, procedures, and Contact people.
• is well-organized—each paragraph develops one clear idea.
• has vivid description.
• has an interesting introduction that uses appropriate word choices.
• has balanced information; it is not just an advertisement.
• gives readers a feeling for the atmosphere.
• has a clear thesis statement.
• targets prospective students by making suggestions, using vivid impressive description, mentioning shared experiences, or using “you”.
• avoids too much detail.
• does not only express the author's opinion.
• uses a forecasting statement

•  Has complete information like: comparisons, schedules, phone numbers, hours, advice, costs, people, regulations, procedures, startling facts.
•  Has a clear thesis statement that is easy to find.
•  Addresses prospective students well.
•  Has an introduction that leads to the thesis statement.
•  Is well-organized--the paragraphs are linked to each other, connectives are used, paragraphs are well-developed with summary sentences, each paragraph develops one idea, each paragraph has a topic sentence.
•  Uses vivid description to the atmosphere is easy to imagine
•  Has an appealing introduction that focuses on the topic
•  Has a conclusion that excites the readers
•  Has  a topic that is interesting for the prospective student readers
•  Omits unnecessary information
• Uses a forecasting statement that really forecasts the essay

Section 38
A good OU Profile essay:
• Is well-organized.
•  Has good connections between paragraphs.
• Includes lots of complete information like: phone numbers, regulations, websites, personal experience, advice, schedule, prices, advantages and disadvantages.
• Has a conclusion that closes the gap between the author and the readers.
•  Uses vivid description including sensory detail.
•  Has a thesis statement that is clear and easy to find.
•  Has an introduction that makes readers curious.
• Has paragraphs that each develop one idea.
•  Has a logical sequence of paragraphs.
•  Uses a variety of sources.
•  Smoothly integrates the source information into the essay.
•  Answers the readers' questions.
•  Avoids too much detail.
• Avoids including extra ideas not developed in the essay in the conclusion.
• Has an introduction that is not too complicated.

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