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Doyle Yoon

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Doyle Yoon

Associate Professor


Office: 3515 Gaylord Hall
Email: dyoon@ou.edu

Education

  • University of Missouri - Columbia (PhD)
  • University of Missouri - Columbia (MA)
  • Sogang University, Korea (BA)

Research Highlights

Background

Dr. Yoon has worked as an account manager at LGAd, Korea, from 1993-1997 and as an account executive at Daebang Communications, Korea, from 1990-1993. He taught at the University of Missouri-Columbia from 2001-2002. His research interests include brand advertising; web-based information processing; cross-cultural studies on the web; attitudinal and behavioral studies on advertising effects; and media effects.