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Public Relations

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Public Relations

Professional Writing

Program Overview

The largest sequence in our college, public relations majors at Gaylord College use our state-of-the-art facilities to develop the skills through hands-on learning and real-world experiences of shaping public opinion and building positive relationships between audiences and public, private or nonprofit organizations.

A major in public relations is ideal for the student interested in problem solving, event planning, and strategic planning and research. Our graduates pursue careers as public information officers, account executives in public relations agencies, community relations, and in-house corporate communications. The critical thinking, analysis and research skills gained with a public relations education also prepares students for postgraduate studies. 

Gaylord Public Relations Contacts

Academic Adviser

Headshot of Chandler Lindsey

 

Chandler Lindsey
chandlerlindsey@ou.edu
(405) 325-0918

Academic Adviser


 

Kathy Sawyer
ksawyer@ou.edu
(405) 325-5226

Public Relations Area Head


 

Debbie Yount
debbie.yount@ou.edu

Skills Gained

  • Public relations campaign development
  • Public relations writing
  • Consumer public relations
  • Crisis communications
  • Issue and reputation management
  • Media relations
  • Social media marketing and digital design
  • Market research
  • Adobe Suite, including Photoshop, InDesign and Illustrator
  • Critical and analytical thinking
  • Information synthesis
  • Problem solving
  • Written and verbal communication
  • Interpersonal skills
  • Team work and collaboration
  • Time and project management

Degree Requirements

A maximum of 50 hours of JMC will be counted in the 124 hours required for graduation. At least 80 hours must be completed outside of Gaylord College.

  • 1013 Introduction to Mass Communication
  • 2033 Writing for Mass Media
  • 4813 Mass Communication Law
  • Completion of a Minor (15-21 hours) outside of Gaylord College
  • 3413 Introduction to Public Relations
  • 3423 Public Relations Writing
  • 3433 Public Relations Publications
  • 4403 Public Relations Campaigns (capstone)
  • 4453 Public Relations Research

One course from:

  • 3800 Internship
  • 4423 PR Case Studies
  • 4433 Sports PR
  • 4443 Financial PR
  • 4463 PR Management
  • 3303 Introduction to Advertising
  • 4223 Digital Advertising
  • 4243 Strategic Fashion Communication
  • 4303 International Advertising
  • 4413 Crisis Communication
  • 4683 Interactive Multimedia Design
  • 4853 Race, Gender, and the Media
  • 4970 PR Special Topics
  • A minimum of 9 hours chosen from JMC courses numbered 3000-level or above
AreaRequired Courses
JMC Core

1013 Introduction to Mass Communication

2033 Writing for Mass Media

4813 Mass Communication Law

PR Requirements

3413 Introduction to Public Relations

3423 Public Relations Writing

3433 Public Relations Publications

4403 Public Relations Campaigns (capstone)

4453 Public Relations Research

One course from:

3800 Internship

4423 PR Case Studies

4433 Sports PR

4443 Financial PR

4463 PR Management

Recommended Electives

3303 Introduction to Advertising

4223 Digital Advertising

4243 Strategic Fashion Communication

4303 International Advertising

4413 Crisis Communication

4683 Interactive Multimedia Design

4853 Race, Gender, and the Media

4970 PR Special Topics

JMC Electives

A minimum of 9 hours chosen from JMC courses numbered 3000-level or above

Required completion of a minor (15-21 hours, based on minor chosen)