The OU Public Opinion Learning Laboratory (OU POLL)
The OU Public Opinion Learning Laboratory (OU POLL) is a scientific survey research organization that was created in 1999 by then OU President Boren. The intent was to serve the research needs of the academic and local community. We are a university organization, and consequently non-profit, so a portion of all contracts won by the POLL is used to support the university. As an academic research center the POLL has an advantage over many other survey research organizations because of access to a large number of Ph.D.s across a array of disciplines who have extensive substantive and research experience. Regardless of the substantive area, the OU POLL has access to experts in the area who can assist with projects should the need arise.
The Director, Dr. Amy Sue Goodin, has over 25 years of quantitative and qualitative research experience and is available to assist with the design and implementation of any project for which assistance may be required. All work is overseen by the Director at the POLL facility on the OU Research Campus, which houses a Computer Assisted Telephone Interviewing (CATI) laboratory allowing for callback tracking and reporting for telephone surveys (landline and cell phone). OU POLL also has the capability to program and implement web-based and mail surveys, or even a mixed-mode format depending on your needs. Additional capabilities include focus groups, town hall meetings, or even deliberative citizen conferences. OU POLL also takes pride in the applied learning opportunities offered to students who serve as interview and supervisory staff after an extensive training period.