Skip Navigation

Frances Ayres

Skip Side Navigation

Frances Ayres

Professor Emerita

Frances Ayres

Department: John T. Steed School of Accounting
Program Area: Financial Accounting, Financial Statement Analysis, Taxation and Business Decisions, Accounting and Regulation
Office: Adams Hall 212D
Phone: (405) 325-5768
Address: 307 W. Brooks Room 212D
Norman, OK 73019
United States

Frances Ayres' teaching and research interests are in the areas of financial accounting, taxation and the economics of accounting choice. She has published in the Accounting Review, Journal of Accounting and Economics, Journal of Accounting Research and other academic and professional journals. She is past editor of the Journal of the American Taxation Association. She served as Director of the Steed School of Accounting from 1994-2013, and as president of the American Taxation Association and the Accounting Program Leadership Group.


American Taxation Association Outstanding Service Award 2008
Harold Hackler Outstanding MBA Professor Award 2010-2011
Steed School of Accounting Outstanding Service Award 2013
Accounting Horizons Best Paper Award 2010

Degrees Earned:

Bachelor of Arts (Sociology), University of Northern Iowa 1971
Masters of Accounting, University of Iowa 1976
Ph.D. (Business Administration, Accounting), University of Iowa 1982


“Why Study Accounting: The Value of an Accounting Education,” forthcoming in Accounting for the Curious: Why Study Accounting,” Kishor Vaida, Ed.

“Foreign Currency Accounting,” Chapter 1, Accounting, Encyclopedia of Management 3e, John Wiley and Sons, forthcoming.

“The Impact of Academic Accounting Research on Professional Practice: An Analysis by the AAA Research Impact Task Force”, with Kirsten Anderson, Cynthia Bolt-Lee, Roger Debrecny, Mike Dugan, Chris Hogan, Michael Maher and Elizabeth Plummer, Accounting Horizons, Vol. 23.4, 2009. Awarded AAA Accounting Horizons Best Paper Award 2010. 

“Disability Income Insurance Premiums: An Investigation of the Decision to Pre-Tax or Post-Tax the Premiums,”
(with Terry Crain), Financial Services Review, Winter 2008, pp. 273-289.

“Inventory Accounting after LIFO,” (with Christine Bauman, Mark Bauman and Yun Fan) Commercial Lending Review, September-October 2008: 17-24.

“What We Owe our Students.” Ernst and Young Faculty Connection, Issue 16, December 2006.

Financial Reporting: A Valuation Approach, with Robert Hoskin and John H. Hughes. Wiley, 2005.

“Foreign Currency Accounting,” in Blackwell Encyclopedia of Management, Editor-in-chief Gary L. Cooper, Colin Chapter 1 Accounting, Colin Club Editor, January 2005

“Risk Management in the Shadow of Enron,” with D. Logue, IEEE Engineering Management Review 31 (1): 46-50, 2003 (reprinted from Journal of Business Strategy).
“CEO Compensation: Pay for Performance,” Price College News, Fall 2002, Vol, 6, No. 1

“Risk Management in the Shadow of Enron,” with D. Logue, Journal of Business Strategy, (July/August 2002), 
pp. 36-40.

“Security market Reaction to Purchase Business Combinations at the First Earnings Announcement Date,” with Kathleen Hethcox, Journal of Business Research.,Volume 49:1, pp. 79-88 (July 2000)

“Research in Ethics and Economic Behavior in Accounting,” with Dipankar Ghosh, Journal of Accounting and Public Policy Winter 1999, pp. 335-338 (Guest Editorial). 

Reprint of "Perceptions of Earnings Quality: What Managers Need to Know, Readings and Notes on Financial Accounting, Stephen A. Zeff and Bala G. Dharan (Ed.), McGraw Hill Co., 1996, pp. 538-542.

"Evidence on the Relation Between Firm Characteristics and Reserve Revisions in the Petroleum Industry, " with Richard File and Sunkook Kwon, Advances in Accounting Volume 15, pp. 85-100, 1997.

“A Call for Papers: Ethics and Economic Behavior in Accounting and Taxation,” Journal of Accounting and Public Policy Vol. 15, No. 1 (Spring 1996), pp. 77-79 (Guest Editorial), with Dipankar Ghosh.

"Foreign Currency Accounting," in Encyclopedia of Accounting, A. Rashed Abdel-khalik, Ed.1996 

Reprint of "The Impact of SFAS 52 on Analysts' Earnings Forecasts," with Jacci Rodgers in G. Meek (Ed.) 
Country Studies in International Accounting: Americas and the Far East, Blackewell Publishers, UK., 1996.

Reprint of "Perceptions of Earnings Quality: What Managers Need to Know, Reprinted in Financial Management Select Vakpers, Vol. 4, 1994. 

"Accuracy Differences as a Function of Preparer Status: an Analysis of Money's Tax Test," Financial Counseling and Planning, Vol. 5, 1994.

"The Impact of SFAS 52 on Analysts' Earnings Forecasts," with Jacci Rodgers Journal of International Financial Management and Accounting Vol. 5, No. 2, June 1994. 

"Perceptions of Earnings Quality: What Managers Need to Know, Management Accounting March 1994, (awarded Certificate of Merit in 1992-93 Institute of Management Accountants Manuscript Competition). 

"The Impact of Current Cost Information on Investment Decisions: An Empirical Assessment," with Shane Moriarity and Fara Elakai, Journal of Accounting Auditing and Finance, (Summer 1993).

"Future Directions in Tax Policy Research," A Guide to Tax Research Data Bases, Robert Crum, Ed. (Ch.1, Sec.2). Published by the American Accounting Association, 1992.

"The Economic Benefits of Regulation: Evidence from Professional Tax Preparers," with B. Jackson and P. Hite, The Accounting Review, April 1989.

"Accounting Regulation and Research and Development Expenditures: An Equilibrium Effect," with M.S. Bazaz and P. Harsha, Research in Accounting Regulation, 1989.

“The Impact of Cost Allocation on Product Mix/Production Expansion Decisions," with S. Moriarity, Journal of Cost Analysis, Volume 7, (Summer 1989).

"Professional Tax Preparers: Problems and Responsibilities," (with Betty Jackson), The CPA Journal, October 1986.

"Discussant's Comments to `An Analysis of the Effect of the 1983 Social Security Amendments on Individual and Family Equity, by Edmund Outslay'" in S. Moriarity and J. Collins (eds.) Contemporary Tax Research (University of Oklahoma, Center for Economic and Management Research, 1988).

“An Empirical Assessment of the Effects of the Investment Tax Credit on Security Returns," Journal of Accounting and Public Policy, Summer 1987.

"A Comment on Corporate Preferences for Foreign Currency Accounting Standards," Journal of Accounting Research, Spring 1986.

"Characteristics of Firms Electing Early Adoption of SFAS 52," Journal of Accounting and Economics, Spring 1986.

"Models of Coalition Formation, Reward Allocations, and Accounting Cost Allocations: A Review and Synthesis," Journal of Accounting Literature, Vol. 4, 1985.

"Discussant comments to `Cognition and the Auditor's Opinion Formulation Process: A Schematic Model of Interactions Between Memory and Current Audit Evidence,' by William S. Waller and William L. Felix Jr.," in Shane Moriarity and E. Joyce (eds.) Decision Making and Accounting: Current Research, the University of Oklahoma, Center for Economic and Management Research, 1984.

“What Generates Goodwill? An Examination of the Relation Between Purchased Goodwill and Acquired Firms’ 
Expenditures on Advertising and Research and Development”, with Betty Jackson, March 1996, Tax Foundation, Washington D.C.