8:30 A.M. - 5 P.M. FRIDAY, APRIL 26, 2019
GENE RAINBOLT GRADUATE SCHOOL OF BUSINESS
865 RESEARCH PARKWAY, 3RD FLOOR |OKC
Admission to the public is complimentary
Continuing Education credits available for a $300 fee
Ernst & Young Partner, Dallas Office, Forensics Group
O. HOMER EREKSON
John v. Roach Dean, Neeley School of Business, Texas Christian University
CHITRU S. FERNANDO
Director, Division of Finance and Rainbolt Chair in Finance, Price College of Business
ANITA L. HOLLOWAY
Audit Partner and Office Managing Partner of Ernst & Young, Tulsa Office
Associate Professor of Management Information Systems, Price College of Business
Director, Tom Love Division of Entrepreneurship and Economic Development and C. S. Trosper Chair in Entrepreneurship, Price College of Business
Michael F. Price Chair in International Business and Professor of Management, Price College of Business
Head of School, Canberra Law School, University of Canberra
LINDA KLEBE TREVIÑO
Distinguished Professor of Organizational Behavior and Ethics, Smeal College of Business, Penn State University
Former System Director of Marketing and Communications for INTEGRIS and current Chief of Staff for Tim Pehrson, CEO
Hosted and Moderated by
DANIEL W. PULLIN
Dean and Fred E. Brown Chair, Michael F. Price College of Business
Host and Moderator:
Daniel W. Pullin, Dean and Fred E. Brown Chair of the Michael F. Price College of Business
Dean Pullin will offer introductory comments and also serve as moderator for a 90-minute panel discussion involving each of the forum’s speakers. The panel discussion will rely on and be prompted by audience questions.
Tom Lumpkin, Director, Tom Love Division of Entrepreneurship and Economic Development & C. S. Trosper Chair in Entrepreneurship, Price College of Business
Professor Lumpkin will draw a distinction between social entrepreneurship and related activities such as social innovation and CSR. He will argue that, relative to other approaches to creating positive societal impact, the stakeholder interactions underlying many social entrepreneurship efforts create both ethical opportunities and potential perils.
Chitru S. Fernando, Director of the Division of Finance & Rainbolt Chair in Finance, Price College of Business
Drawing on his published research, Professor Fernando will explain that an embrace of social responsibilities often enhances shareholder value by mitigating the firm’s risk exposure, thereby reducing its cost of capital (a win-win for shareholders and society). His results also show that investors are able to differentiate between socially responsible corporate actions that benefit shareholders and those who do not.
Cyber-Ethics & Online Conflict Disclosures:
Matthew Jensen, Associate Professor of Management Information Systems, Price College of Business
Drawing on his published research, Professor Jensen will discuss online, word-of-mouth advertising and will examine the effects mandatory conflict-of-interest (COI) disclosures can have on its interpretation. His results demonstrate the most effective way that firms can respect both the letter and the spirit of COI disclosure requirements while simultaneously enhancing organizational advertising goals.
Law and Global Trade:
Benedict Sheehy, Head of School, Canberra Law School, University of Canberra
Professor Sheehy will discuss various types of “mandatory” CSR emerging in the European Union, India and Indonesia, where CSR is less a matter of strategy than of compliance. These economies total more than two billion people and have a combined GDP greater than the United States. Global trade increasingly requires U.S.-based firms to account for this shift.
Anita L. Holloway, Audit Partner and Office Managing Partner of Ernst & Young, Tulsa Office
Gary Burke, Ernst & Young Partner, Dallas Office, Forensics Group
Ms. Holloway has served clients ranging from international corporations to emerging businesses, primarily in the energy sector. Her experience includes three IPOs. She will discuss social responsibility, independence and the need for ethics/transparency from a financial reporting standpoint. Mr. Burke will address ethical issues associated with forensic accounting.
Luncheon Address: “Beyond Compliance”
O. Homer Erekson, John V. Roach Dean, Neeley School of Business, Texas Christian University
Dean Erekson will discuss the rationale for companies going beyond compliance when facing environmental challenges. Building on his research in what has come to be known as the “Triple Bottom-Line,” he will focus on the necessity of considering ecological, economic and social dimensions when framing sustainability.
Margaret Shaffer, Michael F. Price Chair in International Business & Professor of Management
Professor Shaffer will discuss some of the ethical challenges that confront expatriate managers. Unethical behavior takes many forms, including bribery and corruption. In this context, she will discuss the Foreign Corrupt Practices Act, which makes it illegal for U.S. firms to offer bribes to foreign parties to obtain business.
Maggie Wolff, former System Director of Marketing and Communications for INTEGRIS and current Chief of Staff for Tim Pehrson, CEO
Ms. Wolff will discuss the importance and impact of the corporate voice with both employees and consumers. Marketing and branding often focus externally; however, Wolff will consider the value of the most influential group of brand ambassadors: employees. Specifically, Wolff will focus on health care brand and social strategy, and the importance of aligning internal and external messaging.
Linda Klebe Treviño, Distinguished Professor of Organizational Behavior and Ethics, Smeal College of Business, Penn State University
Professor Treviño will focus inside the organization, explaining how we should think about ethical culture, how building and sustaining an ethical culture can pay dividends, and how failing to do so can be very costly to the organization. She will use the Wells Fargo case as an example of what happens when an ethical culture goes terribly wrong.
Complimentary continental breakfast, coffee, lunch, and cocktail hour (ages 21+) provided.
- Social Entrepreneurship
- Law and Global Trade
- Environmental Compliance and Sustainability
- Transparency and Financial Reporting
- International Business
For additional details, please contact Dan Ostas at firstname.lastname@example.org or (405) 325-5619.
The University of Oklahoma is an equal opportunity institution. www.ou.edu/eoo
For accommodations, please call (405) 325-2500.