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Ph.D. in Marketing

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PhD in Marketing

Program Description

Why Seek a PhD?

At the University of Oklahoma, the substantive emphasis of the doctoral program in Marketing focuses on market-driven strategy and the role of channels in creating access to domestic and international markets. A market orientation is vital for organizational success in today’s turbulent economy. Companies that are market driven are characterized by a superior ability to sense emerging opportunities, to attract and retain customers, and to develop and coordinate organizational processes. These capabilities lead to high levels of financial performance in the long run.

The University of Oklahoma doctoral program will help you develop an in-depth knowledge of marketing and management topics. Since research in marketing takes place at the intersection of three underlying “foundation” disciplines, you will also study psychology, statistics, and economics.  Our doctoral program provides you with the necessary skills for a successful career of teaching and research in the academia.

The program’s objectives are:

  • to provide a strong foundation in marketing concepts for research and teaching
  • to prepare students for academic and related careers

The doctoral program in Marketing focuses on competence in marketing management, marketing theory, and behavioral concepts in marketing. Students receive rigorous training in marketing research methodologies. Most doctoral candidates are appointed to a research assistantship early in their program to encourage interaction with faculty members.  In addition, many summer research and research related-travel opportunities are provided for students. As evidenced by their research and teaching related awards, Oklahoma marketing specialization doctoral students are intimately involved in activities that prepare them for their careers as academics.

For more information contact Professor Qiong Wang at