Department: Marketing and Supply Chain Management
Office: Price Hall Room 1K
Phone: (405) 325-3561
E-mail: abriney@ou.edu
Alicia Briney
Lecturer of Marketing
Alicia Briney is a lecturer of marketing, joining the Division of Marketing and Supply Chain Management in January 2023. Before coming to the University of Oklahoma, Briney was a professor of business and economics and holder of the Leif Johnson Chair in Business at Texas Lutheran University. She also has served as a faculty member at Our Lady of the Lake University and Stephen F. Austin State University.
Briney earned a Ph.D. in marketing from the University of North Texas and an MBA and a bachelor’s degree in marketing from Louisiana State University in Shreveport.
She has worked for years as a marketing research consultant. Her research interests include studying the effectiveness of different communication methods in increasing awareness and support for social causes, shopping addiction and the use of service-learning pedagogy to increase emotional intelligence in college students.
In addition, she is an entrepreneur who has started many businesses, including an art gallery, a custom home construction firm, an online music lesson company (during COVID) and a film and music production company.
Degrees
- Ph.D., Marketing, University of North Texas
- MBA, Louisiana State University, Shreveport
- B.S., Marketing, Louisiana State University, Shreveport
Research Interests
- Effectiveness of different communication methods in increasing awareness and support for social causes
- Shopping addiction
Use of service-learning pedagogy to increase emotional intelligence in college students
