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Stephen Vargo

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Stephen L. Vargo Ph.D.

Siegfried Centennial Chair of Marketing and Supply Chain Management
Professor of Market Systems

Stephen Vargo

Department: Marketing and Supply Chain Management
Office: Adams Hall Room 3
Phone: (405) 325-3561

Stephen L. Vargo has been named among Clarivate’s “Highly Cited Researchers” in the Economics and Business category for nine consecutive years, meaning his publications have consistently ranked in the top 1% by citations for field and publication year in the Web of Science citation index. He is ranked No. 5 in career impact among marketing professors worldwide on the Stanford-Elsevier List. He has over 125 publications, including in the Journal of Marketing, the Journal of the Academy of Marketing Science, the Journal of Consumer Research, the Journal of Service Research, the Journal of Retailing and MIS Quarterly. He has been awarded the Shelby D. Hunt/Harold H. Maynard Award (twice), the AMA/Sheth Foundation Award for his contributions to marketing theory, and the Christopher Lovelock Career Contributions Award, among other recognitions. He serves as the AMS Review editor-in-chief, sits on the editorial/advisory boards for 15 other journals, and serves on the Academy of Marketing Science’s Board of Governors. He has published four books. Before entering academics, Vargo had a career in entrepreneurial business and consulted for major national, regional and local corporations and governmental agencies. He joined OU from the University of Hawai‘i at Manoa, where he was a Shidler Distinguished Professor and professor of marketing.


  • Ph.D., Marketing, The University of Oklahoma  
  • M.S., Social Psychology, The University of Oklahoma 
  • B.A., Psychology, The University of Oklahoma 

Research Interests

  • Marketing theory and thought 
  • Marketing strategy