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Wilfred Wu

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Wilfred Wu

Wilfred Wu

Assistant Professor of Management Information Systems

Department: Management Information Systems
Office: Price Hall Room 3235
Phone: (405) 325-5721

Wilfred W. Wu is an Assistant Professor of Management Information Systems. Prior to joining Price College, Wu served as an Assistant Professor of Information Systems at Washington State University and an Assistant Professor of Operations Management at the University of Portland. 

He has worked at Viacom Inc. as a Senior Finance Manager, Time Warner-HBO as a Senior Operations Analyst, and Federated DS as a Financial Analyst before returing to the University of Oklahoma for his Ph.D. in Management Information Systems.

Wu has done research in the areas of project management, leadership, and project innovation. Publishing articles in Information Systems Management, MIS Quarterly Executive, Information Systems and Change Management, Computers in Human Behavior, Strategic Finance, and the Journal of Global Information Technology Management.

Outside work, he enjoys spending time with his family and children. 


  • Ph.D. in Management Information Systems, The University of Oklahoma 2006
  • MBA in Finance, Boston University 1995
  • B.S. in Bio-Chemistry, University of Illinois 1991

Selected Publications

Zhu, K., Khern-am-nuai, W., and Yu, Y. (Forthcoming) "Negative Peer Feedback and User Content Generation: Evidence from a Restaurant Review Platform." Production and Operations Management

Wilfred W. Wu, Heng Lin and Jim Jurinski, “Block-Chain Methodology in Business School Pedagogy”, Strategic Finance, August 2021.

Mike Eom, Wilfred W. Wu, David Preston and Jerry Luftman, “Effective IT Project Leadership Styles”, MIS Quarterly Executive, 19(2), June 2020.

Wilfred W. Wu and Mike Eom, “Spheres of IT Project Complexity and IT Project Manager Archetypes and Roles: A Case Study”, Information Systems Management Journal, December 2018.

Wilfred W. Wu, Greg Rose and Kalle Lyytinen, "Recognizing and Managing Project Innovation Points in Large IT Projects", MIS Quarterly Executive, 10(3), September 2012. 

Wilfred W. Wu and Robert Zmud, "Facing the Challenges of Temporary External IS Project Personnel”, MIS Quarterly Executive, 9(1), March 2010. 

Chueng, C., Santhanam, R., Kwok, R. and Yue, W. (2023). How Should Gamification Support Online Learning? A Field Experiment on Gamification Design, Information Systems Research, 34(1), 27-49.

Kumar, N., Qiu, L., and Kumar, S. (2022). A Hashtag is Worth a Thousand Words: An Empirical Investigation of Social Media Strategies in Trademarking Hashtags, Information Systems Research, 33(4), 1403-1427.