The University of Oklahoma brand is widely recognized. By centralizing the platform and positioning statements under one institution brand, OU communicates the value of a Sooner education in an easy to understand, fun and exciting way to the world. A unified branding effort will result in recruiting more top students who become successful alumni. We will attract top faculty researchers, inspire donors and tell our story more powerfully to a global audience.
The University of Oklahoma Brand
The University of Oklahoma is known and recognized throughout the United States and the world. Therefore, it is critical that the visual elements and the brand that represent the institution and its image do so consistently and with integrity. Institutions nationally have begun recognizing the importance of image and brand consistency, implementing cohesive standards to protect their images, enhancing the value of their names and building a foundation for successful branding. Successful branding occurs when an entity presents itself consistently over time, creating an emotional connection with desired audiences. A proliferation of independent, decentralized identities and symbols creates confusion in the minds of audiences whose support we seek: students, prospective students, parents, alumni and supporters. While logos and symbols are not the sole elements of an institutional “brand,” they are its visual representation and extension. When that visual representation is disconnected or inconsistent, it follows that the perception of the institution can also become disconnected or inconsistent.
Trademarks and Usage
The University of Oklahoma's trademarked logos, wordmarks and verbiage represent the identity of the university and are protected by law.
The Web Guidelines are a resource for areas creating websites, apps, and other public-facing web options on the ou.edu domain. Use Web Guidelines to create a web presence that is consistant with the rest of OU's web identity.
Two common communication formats for The University of Oklahoma are brochures and advertisements. Public Affairs has developed a set of print guidelines as departments develop these materials. Review print guidelines.
OU's licensing department is a resource for anyone who is wanting to place one of OU's trademarked logos on t-shirts, hats, mugs, blankets, etc.
Please consult the rules and regulations before using any of OU's logos in this manner.