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Norman Wong

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Dr. Norman Wong

Norman Wong

Position: Associate Professor
Education: Ph.D., University of Georgia, 2005


Office: Burton Hall Room 213
Office Hours: MW 10:30-11:00

Spring Courses 2020

  • COMM 3023 Communication Research Methods
  • COMM 4253 Strategic Comm Campaigns

Academic Interests

Dr. Wong is an Associate Professor of Health Communication. His areas of research primarily look at the intersections between health communication, mass communication, and social influence. Specifically, his research is focused on looking at how people process and respond to different theoretically-derived message strategies for communicating health-related information within a variety of mass-mediated contexts (e.g., television, Internet, social media), and across a wide range of health topics such as HPV vaccinations, tobacco cessation, binge drinking, cancer prevention, and relationship violence.

Also, some of his recent works have examined the role entertainment media plays in shaping people’s beliefs and attitudes toward stigmatized health groups (e.g., those suffering a mental illness). Currently, he is working on developing and testing messages aimed at more effectively communicating the risks associated with e-cigarette products and reducing the onset of e-cigarette use (vaping) among young adult non-smokers.

He is recognized for his expertise related to public health campaign communication. Dr. Wong's work has been presented at both national and international communication conferences and has published in high impact peer-reviewed journals such as Communication Monographs, Health Communication, Journal of Health Communication, Journal of Applied Communication Research, Communication Studies, and Communication Quarterly. He is also serving on a number of editorial boards and often asked to serve as an ad-hoc reviewer for public health journals. Dr. Wong has received funding for his research from the National Institutes of Health, National Cancer Institute, and the Oklahoma Tobacco Research Center.

Representative Publications

Wong, N. C. H., Nisbett, G. S, & Harvell, L. A. (2016). Smoking is So Ew!: College Smokers’ Reactions to Health- vs. Social-Focused Antismoking Threat Messages. Health Communication. Advance online publication. doi: 10.1080/10410236.2016.1140264.

Lookadoo, K., & Wong, N. C. H. (2016). Kickstarting Veronica Mars: Rekindling a parasocial relationship. In D. M. Macey, K. M. Ryan, & N. J. Springer (Eds.), Friends, lovers, co-workers, and community: Everything I know about relationships I learned from television (pp. 211-228). Langham, MD: Lexington Books. 

Wong, N. C. H., Harrison, K. J., Harvell, L. A. (2015). Reactance and public health messages: The unintended dangers of anti-tobacco PSAs. Studies in Media and Communication, 3(2), 72-83. doi: 10.11114/smc.v3i2.1022.

Wong, N. C. H. (2015). Vaccinations are safe and effective: Inoculating positive HPV vaccine attitudes against anti-vaccination attack messages. Communication Reports. Advance online publication. doi: 10.1080/08934215.2015.1083599.

Wong, N. C. H. (2014). Predictors of information seeking about the HPV vaccine from parents and doctors among young college women. Communication Quarterly, 62(1), 75-96. doi: 10.1080/01463373.2013.860905.

Wong, N. C. H., Harvell, L. A., & Harrison, K. J. (2013). The unintended target: Assessing non-smokers’ reactions to gain and loss framed antismoking PSAs. Journal of Health Communication. Advance online publication. doi: 10.1080/10810730.2013.798376.

Wong, N. C. H., & Schartel Dunn, S. (2013). Binge drinking and TMT: Evaluating responses to anti-binge drinking PSAs from a terror management theory perspective. Studies in Media and Communication, 1(2), 81-95. doi:10.11114/smc.v1i2.216.

Wong, N. C. H. (2012). Role of comparative cancer risk and efficacy perceptions on cancer-related information seeking and scanning. Communication Research Reports, 29(3), 193-203.

Householder, B., & Wong, N. C. H. (2011). Emotional state or relational closeness: Explaining the impacts of discrete emotions on the ability to detect deception in friends and strangers. Communication Quarterly, 59(1), 104-122.