intro

literature review

rationale/research
questions

method

results

discussion

appendices

limitations

references

team members

home

       Research clearly shows the need for public affairs practitioners to segment their audiences to target their messages. However, experience indicates they seldom have the time or resources to conduct their own audience research. The question, therefore, is whether a method can be developed to assist public affairs practitioners in conducting audience research and selecting media channels to reach target publics. The research team will attempt to develop such a product through exploration of the following research question:
       RQ1: Can a method be developed to assist public affairs practitioners in conducting audience research and selecting media channels to reach target publics?
       If such a product or group of products can be developed, its users must be certain of its validity and value. Thus, the researchers will attempt to evaluate the product(s) through evaluation of the following research question:
       RQ2: Do public affairs practitioners find the audience research and media channel selection tools and resources to be helpful and effective?