Table 1

 

Communication Venue Use as a Function of Involvement

Communication Form

Low Involved

High Involved

Participants (n = 340)

Base Paper

4.26

7.59*

Airman Magazine

3.02

5.26*

Air Force Times

3.47

6.15*

Local newspaper

3.21

4.64*

Air Force Web site

4.25

6.90*

General online

3.93

5.66*

Local TV

3.67

5.40*

Radio

3.18

4.58*

Commanderís Access

Channel

1.72

3.43*

Network TV

4.07

5.66*

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Note. Communication use was measured with two 10-interval scales.Higher scores reflect greater use.

* Significant compared to low-involved at p <.01.


Table 2

High Involved Communication Use and Select Dependent Variables: Air Force Policy

 

Media Type

Credibility

Satisfaction

Commitment

Participants (n = 79)

Base Paper

.496**

.225*

.305**

Airman Magazine

.355**

.263*

.315**

Air Force Times

.134

.138

.054

Local newspaper

.382**

-.051

.176

AF Web site

.221

.076

.179

General online

.363**

-.090

.074

Local TV

.540**

-.089

.204

Radio

.330**

-.001

.161

Commanderís access channel

.303**

.086

.226*

Network TV

.575**

-.002

.179

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

** Significant at p < .01.

* Significant at p < .05.

 


Table 3

High Involved Communication Use and Select Dependent Variables: Base Command

 

Media Type

Credibility

Satisfaction

Commitment

Participants (n = 42)

Base Paper

.094

-.006

-.086

Airman Magazine

.220

-.043

.152

Air Force Times

.323*

-.010

.208

Local newspaper

.232

.010

.015

AF Web site

.149

.002

.115

General online

.382*

.011

.123

Local TV

.429**

.114

-.044

Radio

.276

.089

-.030

Commanderís access channel

.178

-.077

.197

Network TV

.534**

.090

.087

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

* Significant at p < .05.

** Significant at p < .01.

 


Table 4

High Involved Communication Use and Select Dependent Variables: Family Issues

Media Type

Credibility

Satisfaction

Commitment

Participants (n = 64)

Base Paper

.242

.302*

.166

Airman Magazine

.400**

.153

.144

Air Force Times

.210

.197

.125

Local newspaper

.353**

-.030

-.103

AF Web site

.240

.170

.177

General online

.354**

-.012

-.009

Local TV

.503**

-.073

-.036

Radio

.296*

.052

.063

Commanderís access channel

.210

.246*

.126

Network TV

.447**

-.021

.044

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

** Significant at p < .01.

* Significant at p < .05.

 


Table 5

Low Involved Communication Use and Select Dependent Variables: Base Policy

Media Type

Credibility

Satisfaction

Commitment

Participants (n = 79)

Base Paper

.438**

.128

.153

Airman Magazine

.518**

.271*

.255*

Air Force Times

.422**

.171

.184

Local newspaper

.464**

.251*

.211

AF Web site

.359**

.125

.036

General online

.421**

.016

.031

Local TV

.467**

.045

.101

Radio

.396**

.111

.132

Commanderís access channel

.489**

.230

.218

Network TV

.511**

.055

.150

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

** Significant at p < .01.

* Significant at p < .05.

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