Competing Messages
Oklahoma University - January - March 2006

Recruiting has always been a challenge for the armed services and will continue to be a challenge the military will face. With today’s evolving technologies and wealth of media, it is important to understand where adolescents and parents gather their information and how and if this impacts the way in which they form their attitudes and opinions about the military. Although our research was not entirely significant due to our sample size, future research that is more powerful in that aspect could provide the U.S. military with the pertinent evidence needed to address this ongoing issue.

 DoD Joint Course in Communications - Class 06-B