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OU Regional + City Planning Professor Quoted in the Wall Street Journal

A digital billboard being constructed at night.

OU Regional + City Planning Professor Quoted in the Wall Street Journal


Date

April 27, 2023

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Dr. Bryce Lowery, an Associate Professor of Regional + City Planning, was recently quoted in an article about digital billboards in The Wall Street Journal. 

Public debates in cities like San Diego, Madison, Austin and Los Angeles continue to suggest ongoing disagreements about where bright digital displays should be permitted in cities: part of vibrant commercial districts, but unwanted in residential communities. According to Dr. Lowery, “The use of public visual space for private interest has always sparked people. The digital billboards have just transformed the conversation.” 

Dr. Lowery suggests a collaborative approach that brings advertising companies, communities and land use planners together. Collectively, they can explore innovative ways to create commercial vibrancy while promoting the quality of life for residents.  

Learn more about this debate and read the full article.

Feature Image courtesy of Nantes Metropole/Rodolphe Delaroque.


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