NEWS
OKLAHOMA CITY – The University of Oklahoma Division of Marketing and Communications, in partnership with the OU Health Marketing and Communications team, has been awarded a prestigious Heartland Emmy Award in the Commercial – Campaign category. The award recognizes their joint campaign “Never Done. Never Outdone.”
The award-winning campaign highlights the life-changing impact of OU Health, Oklahoma’s flagship academic health system, where advanced patient care, groundbreaking research and world-class education unite to lift the health of all Oklahomans. The stories told through the campaign reinforce how thousands of caregivers, researchers and students work as one to transform lives and reshape the future of health in Oklahoma in ways no other institution can.
Over the last five years, OU Health has undergone a significant transformation to fully align the health system’s tripartite mission of education, research and clinical care, which is brought to life through the “Never Done. Never Outdone.” campaign. The campaign showcases OU Health’s role as Oklahoma’s premier asset in specialized patient care and advanced research. It spotlights an enterprise facilitating nearly one million clinic visits per year, offering the state’s broadest array of specialists and subspecialists for the most complex cases, alongside access to cutting-edge clinical trials, novel therapies and the latest medical advances.
Through these stories, the campaign amplifies OU’s bold ambitions under the university’s “Lead On, University” Strategic Plan to lift the health of the state, including reducing statewide cancer mortality by 10% in the next five years and decreasing diabetes-related complications by 30%. To accelerate these efforts, OU Health is growing its presence across Oklahoma, with new facilities and expanded services at Stephenson Cancer Center in Norman and McAlester, and a new Tulsa location set to open in 2028.
The National Academy of Television of Arts and Sciences presents the Heartland Emmy Awards annually to recognize excellence across five states in television for News, Sports, Daytime, Public Service and Technology.
About the University of Oklahoma
Founded in 1890, the University of Oklahoma is a public research university located in Norman, Oklahoma. As the state’s flagship university, OU serves the educational, cultural, economic and healthcare needs of the state, region and nation. For more information about the university, visit www.ou.edu.
The University of Oklahoma has received a transformative gift from Jon and Shannon McCartney, which will name the McCartney Family Tunnel of Champions, the McCartney Family Gate of the Gaylord Family - Oklahoma Memorial Stadium and the McCartney Family Grand Lecture Hall in the Michael F. Price College of Business. The gift will also support the Inspiring Champions and the Athletic Director’s Discretionary Fund, in addition to establishing the McCartney DFW Career Trek program at Price College.
The University of Oklahoma today celebrated the opening of a new air traffic control tower at the OU Max Westheimer Airport. Standing 106 feet tall, more than double the current 52-foot facility, the new tower will modernize air traffic control operations and improve safety for pilots and students operating in the airspace.
Do I buy groceries or pay the electric bill? Should I pawn some of my belongings to afford my prescription? My child is sick, so I will have to miss work to take care of him. Those are just a few of the difficult choices that OU-Tulsa health professional students confronted during the Community Access to Resources Experience. The role-playing activity challenged students to navigate the financial, family and other pressures that can affect a person’s health and ability to follow medical advice. Held annually during the SCM Institute orientation week, the experience is designed to generate understanding and build empathy.
