Our brand is much more than a logo, or our history. Our brand is what students, parents, faculty, alumni, partners, peers and outside observers all think, feel and respond to when they encounter anything and everything “Sooner Magic.”
Since 1890, our university has been a center for higher learning in Oklahoma. We have long been an epicenter for intellectual growth, personal progress and economic development for our region and beyond. We are hardworking and hopeful, proud yet practical. We are a top-tier public research university, while also uniquely grounded in the grit and authenticity of our Oklahoma home. All these elements influence the look, feel and tone reflected in our brand standards.
Great brands build strong bonds with their audiences by being consistent. They are instantly recognizable and immediately stand for something. They communicate a consistent message, despite the fact that they may be speaking to very different people from very different places.
This website is intended for those responsible for creating marketing and communication materials for the University of Oklahoma. Our brand will live in many spaces, flexing naturally across digital, print, social and video. Following these guidelines will maintain consistency, but they are not intended to simply regulate creative work. They are meant to clarify and inspire, to define and unify, to serve as a guide and a platform for building the brand out and making it real.