Colors

Colors:
Primary, Secondary, and Accent

Our primary color is Oklahoma Crimson.

Black, white and grays play a strong supporting role as neutrals. Oklahoma Cream is reserved for print only.

Accents may be used minimally alongside our primary color and neutrals. Use cases include charts, graphs and infographics, active states for web, and small details within a composition that create visual interest.

Do not use Oklahoma Cream for digital applications.
Do not use accent colors for headlines.
Do not use Dark Crimson as a replacement for Oklahoma Crimson.

Please note, this is an RGB document and colors shown here will not print accurately.

Primary

Oklahoma Crimson

#841617
PANTONE® 201
0c 100m 65y 44k

Thread Colors:
Madeira 1181
RA 2267
Polyneon 1982

Neutrals

Black

#000000
0c 0m 0y 100k

Dark Gray

#323232
0c 0m 0y 90k

Light Gray

#f0f0f0
0c 0m 0y 5k

White

#ffffff
0c 0m 0y 0k

Oklahoma Cream*

PANTONE® 468
6c 8m 23y 0k

*FOR PRINT ONLY

Accents

Dark Crimson

#4e0002
PANTONE® 4102
5c 100m 50y 74k

Sky

#bcdceb
PANTONE® 290
25c 1m 0y 0k

Leaf

#8ca57d
PANTONE® 4206
44c 11m 50y 6k

Stone

#beb4a5
PANTONE® 4267
20c 24m 27y 1k

Color Palette In Use

The major color in a composition should always be Oklahoma Crimson or a neutral. If leading with a neutral, then Oklahoma Crimson should be the second most dominant color.

The accent colors should be used minimally to create small highlights within a composition, not taking up more than 2% of the space.

Use these sample ratios to guide color usage.

Crimson Dominant

Color ratio, crimson dominant:
62% Crimson
13% Dark Gray
17%White
2% Dark Crimson
2% Stone
2% Leaf
2% Sky

Dark Gray Dominant

Color ratio, dark gray dominant:
62% Dark Gray
30% Crimson
2% Dark Crimson
2% Stone
2% Leaf
2% Sky

White Dominant

Color ratio, white dominant:
75% White
17% Crimson
2% Dark Crimson
2% Stone
2% Leaf
2% Sky

Color Palette For Web

When designing for web, accessibility is crucial. Acceptable color combinations are shown below.

The primary site colors are Oklahoma Crimson, Black and White.
Dark Crimson is only used for accent linework.
Dark Gray is only used for the utility footer.
Sky is only used for specific mixed type text lockups.

Do not use Oklahoma Cream for web or digital applications.
Please use black or white as a replacement.