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Linework Designs

Linework can be used within compositions to connect disparate elements on a page, frame up important words or images for emphasis, or add a layer of texture to create depth.

Ornamental shapes inspired by campus architecture may be used as small accents or large, graphic patterns.

Linework should utilize a single stroke weight and minimal detail to create an abstract, geometric look.

Solid rectangles may be used to add weight to sections of the line work, using a 60° notch to add a dynamic quality. These are inspired by the motifs of the Ruf Neks paddles.

Crimson chevrons
Crimson floral detail
Crimson circle detail
Crimson wheel detail
Crimson frame
Crimson floral circle
Crimson detailed circle
Crimson wheel
Crimson bar, line end drop
Long crimson and black bar
Crimson bar, heavy end
Small crimson and black bar

Linework In Use

An example of crimson frame and crimson architectural illustrating shapes overlaying images and text.

1. A double rectangle serves as a visual divider between the logo and the copy in this ad.

2. Cropped architectural illustrations create an abstract texture.

An example of several different white architectural accents illustrating shapes overlaying images and text.

3. Gridded lines create a structure over top of a photo, providing a framework with consistent padding to align copy, an additional photo, and the architectural illustrations.

4. Adding a solid rectangle in an accent color draws the eye around the composition and creates visual interest and balance.

An image demonstrating white chevron accents overlaying an aerial campus photograph. There are four different text boxes which show different accent colors with different fonts.

5. Here, forward arrows create rhythm and movement and relate conceptually to the copy within the piece.